Transgender social media star Dylan Mulvaney says he pitched Bud Light for a “western commercial” featuring a cowboy and a transgender person sharing beer, but the company “didn’t get back to me.”
“I think humor is very therapeutic and can appeal to both sides,” Mulvaney said during a panel discussion titled “When Beer Goes Viral” held at South by Southwest. “Ideas on how to resolve the situation,” he said.
Mulvaney’s appearance at the festival in Austin on Sunday was one of the only times she talked about her ill-fated partnership with Bud Light, but an ad starring Mulvaney on social media The company’s conservative consumers have been turning their noses up at it since April when they were shown images of the company. Open a can of Bud She Lights in commemoration of March She Madness and celebrate “365 Days of Girlhood.”
The boycott could have cost Bud Light’s parent company, Anheuser-Busch, $1.4 billion in sales.
Anheuser-Busch said in its fourth-quarter earnings report that its 2023 organic revenue in North America fell sharply “primarily due to lower Bud Light sales volumes.”
Mulvaney suggested at SXSW that the outcome might have been different if Bud Light had stood up to the “bullying.”
“I’m thinking that [Bud Light] They’re like parents, and unless parents do something to stop it, bullying can continue,” Mulvaney said during a previously reported panel discussion. Daily Mail.
The 27-year-old social media personality noted that “some brands didn’t continue the conversation with me” after the controversial Bud Light ad, adding, “These brands need to step up.” he said.
Mulvaney’s social media posts sparked a swift and intense backlash against the Bud Light brand and its parent company. The parent company remains the world’s largest beer company, behind Budweiser, Corona, and Stella Artois.
Bud Light has been relatively quiet in the year since the debacle.
Anheuser-Busch CEO Brendan Whitworth offered a blunt apology, saying the company “never intended to get into a divisive debate.” We’re in the business of bringing people together over beer. ”
The brand later hit back at Ms Mulvaney’s claims that her social media posts made her feel high and high. “She was being followed in public and she was being harassed,” she said at SXSW.
The brewing giant did not mention Mulvaney by name, but after Mulvaney posted a lengthy video accusing the company of doing nothing to help him while he was in pain, a spokesperson said: told The Daily Beast, “Mulvaney is fully committed to our programs and partnerships.” It was built over decades with organizations in many communities, including the LGBTQ+ community. ”
Mulvaney broke her silence on the boycott in a video she posted in June, saying, “It’s worse for companies to hire transgender people and not publicly support them than to not hire transgender people at all.” Ta.
In the post, which has since been viewed more than 4.1 million times, Bud Light then tapped comedian Shane Gillis, who is known for doing impressive Donald Trump impressions during his sets.
Mulvaney added during Sunday’s panel discussion that the abuse she received as a result of the Bud Light campaign was “disappointing.”
And now she’s adding a clause to her contract about what happens “in the event of a boycott.”
When asked what projects he is currently working on, Mulvaney said he is “working on a few things” and may be writing a romantic comedy about the “joys of being transgender.” suggested.
She also recalled coming out as transgender to her mother at the age of 4 during a panel discussion about “The Role of Brands and Media in the Fight Against Hate” on the SXSW website. It was explained in the discussion.
“Then I lived my life as the wrong gender for quite some time,” Mulvaney said, noting that Tuesday marked “my second year as a woman.”
Representatives for Bud Light and Anheuser-Busch did not immediately respond to The Post’s requests for comment.
