Las Vegas awards $100K to every player on Las Vegas Aces

The Las Vegas Convention and Visitors Bureau announced it will sponsor each player on the WNBA team Las Vegas Aces for two years for $100,000. The league is investigating whether this violates salary cap rules.

In a video promoted by the city of Las Vegas, North Las Vegas Mayor Pamela Goins Brown and Henderson Mayor Michelle Romero joined the tourism board to announce the players’ contracts in the locker room.

“No one represents Las Vegas more than these champion athletes.”

“Today, we want to do something new, something we don’t think anyone has done before,” said Steve Hill, LVCVA President and CEO.

“We want to recognize you as an individual, so we want to put money in your pocket.”

“So we made you an offer. We think it’s a great offer for us. We’d like to give each of you $100,000 in sponsorship this year.”

The terms of the contract presented by the city were simple: “Just play” and “Represent Las Vegas.”

Sponsorships appear to come out of taxpayer wallets, with each active player scheduled to receive $100,000 for the 2024 and 2025 seasons.

In response, the WNBA said it has launched an investigation into player payments to ensure players are following proper procedures. The LVCVA said it was “willing to answer any questions” from the WNBA and did everything by the book, including contacting players’ agents in advance. sports business journal report.

Of the 12 players on the roster, the sponsorship is higher than the WNBA salaries of six of them. At the same time, the team employs two of the league’s most popular and marketable women.

Center A’ja Wilson recently landed two major sponsorship deals with Nike and Gatorade. The sponsorship deal came after an interview in which she complained that black female athletes are seen as unmarketable and are often “ignored.”

She also claimed that race played a “huge” role in Indiana Fever star Caitlin Clark’s popularity.

At the same time, ace guard Kelsey Plum has a lot of fans. Social media We have sponsorships with Under Armor, Target, and cigar companies.

“These athletes brought national attention to Las Vegas. No athlete represents Las Vegas more than these champion athletes,” added Hill, CEO of the LVVCA.

“This first-of-its-kind sponsorship deal with our athletes will directly create wins for them and for our destinations. This partnership builds on the current momentum in sports tourism and the growth of women’s professional sports. It’s built on popularity.”

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