Investment Insights on Figma, Dutch Bros, and Celsius
Figma, Dutch Bros, and Celsius—these aren’t exactly the most affordable stocks on the market. Even if they perform well, they may never really be considered “cheap.”
Currently, Figma investors are preparing for slower growth, but historically, tech companies that push boundaries in a booming sector have fared well.
On another note, Dutch Bros and Celsius stand out as unusual beverage stocks; they demonstrate robust growth and promising upside.
As Halloween approaches, it’s hard not to think about monsters, but let’s focus on a different type—the kind that might yield significant profits, transforming market jitters into something positive.
Figma, trading under NYSE:Figure, has made waves recently. This summer saw its market debut providing design tools for websites and apps, with an initial price of $33. On its second trading day, it skyrocketed to $142.92.
Now, while it trades 63% lower than that peak, this doesn’t necessarily spell failure. Investors who managed to purchase at $33 still enjoy a commendable 62% profit.
For developers and designers, Figma’s appeal is clear. They offer a free starter account for newcomers to test out their cloud services, which incorporate AI to enhance design processes. Sure, you’ll need to subscribe for full access—but at just $3 a month, it’s quite affordable.
From an investor’s perspective, the growth has been impressive. Revenue surged by 46% and 41% in the first two quarters this year, following a 48% increase last year. Not many digital design platforms can boast such rapid growth.
However, there’s a caveat: analysts predict an ongoing slowdown in sales growth, with expectations tapering to 23% by 2026. The company has even adjusted its profit projections for next year, anticipating a decline.
But don’t fret too much about immediate profitability. With a high P/E ratio, Figma is focused on expanding its user base and enhancing its platform. These types of investments often translate into future revenue growth, and there’s a chance the 23% sales growth forecast might be conservative.
Figma’s clients are showing impressive loyalty, with top customers spending 29% more year over year. Being at the forefront of AI-driven design in a growing market could be advantageous, should it successfully elevate growth expectations.
Shifting gears to Dutch Bros, which isn’t a recent player. It’s been around for four years and has built quite an empire with over 1,000 small-format stores nationwide, offering a diverse array of beverages.
Half of its offerings are coffee-based, with the rest encompassing energy drinks, teas, lemonades, and milkshakes—broadening its potential customer reach significantly compared to standard coffee chains.
With an efficient operation nearing 90% of sales from drive-throughs, Dutch Bros is experiencing healthy profit margins, which remain above 5% this year. The company is also expanding its market reach, aiming to increase store locations from 4,000 to over 7,000.
Investors are valuing Dutch Bros at more than 50 times its future earnings—an indication of its long-term growth potential. Plus, they’re looking to tap into the consumer packaged goods space next year, further enhancing brand visibility.
Turning to Celsius, this beverage company is undergoing a bit of a renaissance. Once a superstar with stellar revenue growth, it faced challenges last year with sales declines.
However, a recent acquisition of Alani Nou has injected new life into the brand, boasting a stock price that has doubled this year and an 84% revenue increase in the latest quarter, heavily influenced by the acquisition.
Trading at 42 times future earnings, Celsius is the most affordable of the trio. While growth may decelerate again by next year, post-acquisition, it still has a solid foundation to rebound from previous setbacks.
Before diving into Figma stock, keep a few considerations in mind. Analysts are highlighting ten stocks they consider more promising opportunities at this time, and Figma isn’t among them.
So, despite its iconic status, it may be wise to explore other options if you’re aiming for strong returns.





