Mars to Invest in U.S. Manufacturing

Mars, the company behind popular brands like Snickers, M&M, and Twix, is reportedly planning to invest $2 billion in U.S. manufacturing over the next 18 months. This investment will fund new facilities, including locations in Utah and a recently opened plant in Ohio, and will also upgrade existing sites with better automation, according to Claus Aagaard, Mars’ Chief Financial Officer.

“We are confident about the long-term strength of American consumers,” Aagaard stated. This significant investment comes in addition to the $6 billion Mars has already spent in the U.S. over the past five years, which the company claims has resulted in the creation of 9,000 jobs. Notably, around 94% of Mars products sold in the U.S. are produced domestically.

Aagaard emphasized the evolving snack market, mentioning consumer preferences for options that fit different lifestyles, including plant-based ingredients and smaller portions. He noted that Mars has seen positive trends, particularly for its brands focused on these aspects.

However, not all Mars brands are moving towards healthier options. Some remain under scrutiny. Robert F. Kennedy Jr., the Secretary of Health and Human Services, has criticized brands like M&M for their use of synthetic dyes and is advocating for change through the “Make America Healthy Again” initiative.

In 2016, Mars announced intentions to eliminate artificial colors from its food products globally but later reversed this decision in the U.S., citing varying consumer preferences. The company acknowledged that not all consumers viewed artificial colors as a major concern.

Despite this, some states appear set on tighter regulations. Texas will require warning labels in 2027 for foods and drinks with certain additives, including those found in M&M, while West Virginia has plans to prohibit most artificial dyes and some preservatives by 2028.