Hooters Adapts to Family-Friendly Model in Farmingdale

They’ve made quite the transformation—from D cup to what some might call a “Shippy cup.”

The Farmingdale Hooters on Long Island has discovered a way to thrive, even as other locations in the chain face bankruptcy and economic struggles. The secret? A family-friendly atmosphere.

This particular spot has shifted away from the traditional image of slightly dressed waitresses catering to a more adult crowd. Instead, it’s become a venue for family dinners and team celebrations. It’s even common to see kids painting their own “Hooters Girls” with crayons.

“We have so many families. Kids’ birthday parties are a big deal here… People love celebrating them,” bartender Lyana Pilaglia shared, noting her experience as part of a unique Hooters Calendar.

The waitstaff still sports the well-known Hooters outfits, but the vibe in Farmingdale feels more like an Applebee’s or Chili’s, with a focus on a more casual dining experience that doesn’t lean heavily into the chain’s traditional image.

“It’s interesting because the reputation of Hooters can often precede it… There’s a reputation that isn’t entirely accurate,” remarked Dungad Boyce, the director for Hooters in New York and New England, who considers the Farmingdale location vital for the northeast operations of Hooters.

“We’ve noticed a lot of couples and families coming in. They enjoy the good food—especially the chicken wings—and appreciate the excellent service,” he added.

A Friendly Neighborhood Hooters

Staff at the Farmingdale location have become quite accustomed to serving families and young children.

“It’s nice when the little ones draw pictures of me, or when they create their own versions of Hooters girls,” Pirraglia mentioned, referring to the adorable artwork that often embellishes their walls.

Gadbois, the former assistant manager at the Albany location, pointed out the popularity among youth sports teams. “We frequently host sports groups—especially baseball teams celebrating victories,” he explained.

The camaraderie is palpable. According to Pirraglia, customers often remember staff members’ names, and a friendly bond forms. “Even on a slow Monday, they still make an effort to come in,” she noted.

Server Anette Valenzuela echoed these sentiments, saying, “This is the best job I’ve ever had. I’ve made so many friends. I love my manager, the environment, and the people.”

The unconventional approach seems to keep the lights on at this location, which sits near two strip clubs, adding an ironic twist to its success.

Decades ago, a competitor tried to invade the Hooters territory, but local support quickly led to its closure. “Long Island customers have shown incredible loyalty to us throughout the years,” Gadbois added.

Last spring, the Farmingdale establishment received numerous calls from worried patrons seeking assurance amid corporate financial turmoil. “There was a lot of initial hysteria,” Pirraglia said. “I think many felt relieved seeing we were still open.”

Thriving Amid Challenges

Interestingly, Farmingdale isn’t the only location seeing success; places further down the Long Island Expressway, like those in Queens, are also thriving.

“I’ve made more than $2,000 in a single night,” one Fresh Meadows employee shared, highlighting how patrons are generous with tips.

The Queens location is particularly popular during summer, especially for hot wings, thanks to its inviting outdoor patio. Nearby AMC theaters draw in crowds looking to grab a bite after a movie, as noted by the director.

“Clearly, there have been significant economic troubles with Hooters of America,” Gadbois said, acknowledging the challenges but also the resilience evident at these individual locations.