Fox Corp has launched an all-in-one streaming app called Fox One, aiming to take a significant step into the streaming landscape, much like larger media companies have done recently.
Released on Thursday, Fox One integrates Fox Corp’s various television offerings, including news, sports, and entertainment content, for a monthly fee of $19.99. Users can also opt for a $199.99 annual subscription, which includes a 7-day free trial, marking it as a premium choice in an era when traditional cable subscriptions are decreasing.
This new platform is accessible on devices such as iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Xbox, and various Smart TVs. It’s a significant pivot for Fox, especially after witnessing a record-breaking Super Bowl broadcast on Tubi, where viewership peaked at 15.5 million at one time and reached 24 million unique viewers.
The app targets consumers who have cut the cord as well as those who’ve never subscribed to cable. Fox is presenting it as a “live-first experience,” enhanced by AI for personalized content discovery. CEO Pete Distad expressed excitement about delivering key news and entertainment to audiences who may not have been adequately served in the streaming world.
Fox News Channel, which has held the title of the most-watched cable news network for over 23 years, will be streamed live 24/7 on this new platform. This availability marks its first time as a standalone service.
With impressive digital engagement, the news division generated 1.5 billion YouTube views and 3.7 billion video views on social media in the last fiscal quarter. Sports coverage will include major leagues like the NFL, MLB, college football and basketball, and various other sporting events.
For entertainment, viewers can enjoy popular Fox series like “Floor,” “Hell’s Kitchen,” “Murder in a Small Town,” “The Simpsons,” and more, capturing a mix of new and established hits.
Fox Corp, which operates alongside News Corp, is trading flat on Nasdaq as of Thursday afternoon. Fox’s local stations are also ramping up news programming, producing over 1,350 hours each week and showcasing over 600 local sporting events, including top-tier professional games.
The service offers unlimited DVR storage, currently in beta, personalized highlight packages, and unique vertical video formats. Starting October 2, Fox One will pair with ESPN’s direct-to-consumer service for an additional $39.99 a month, granting access to all ESPN networks and a vast array of live events throughout the year.
This ESPN partnership is a strategic move as both companies look to secure revenue amid the decline in traditional cable subscriptions. Existing pay-TV customers will find they can authenticate within Fox One at no extra cost, while cord-cutters gain full access to previously cable-restricted content.
Fox Nation and B1G+ will be available as add-ons, costing $24.99 per month for FoxNation and $19.99 for annual purchases. The “We Live for Live” marketing campaign targets cord cutters via social media, podcasts, and digital channels, emphasizing the advantage of live programming.
Leveraging technology from Tubi Media Group, Fox One aims to provide an enriched user experience that includes seamless integration of live and on-demand content. As the company expands its offerings, it promises that Fox One will evolve quickly, aiming to exceed consumer expectations in an increasingly AI-driven entertainment space.
Given the sharp decline in cable subscriptions and the escalating streaming competition, Fox One stands as a bold venture, potentially becoming a direct revenue generator for its audience.
