There was a notable sense of joy in Chapel Hill this past Saturday.
Jordon Hudson joined her boyfriend, Bill Belichick, on the field at Keenan Memorial Stadium as they celebrated a decisive 41-6 victory over Richmond, marking Belichick’s first home win of the 2025 season.
Following a harsh 48-14 defeat against TCU earlier this month, Belichick managed to steer his team to a strong performance, allowing them to improve to a 2-1 record for the year.
“We made some big plays and put points on the board,” Belichick remarked, as noted on the UNC website. He also emphasized how significant the goal line stand was, saying, “They turned the ball over and we capitalized, so, overall, a solid effort from the team.”
This week, the Tar Heels, under the leadership of the 73-year-old Belichick, are gearing up to visit the UCF Knights for what will be his first victory at home in college football.
Jordon Hudson, who is 24, has consistently supported Belichick’s transition into college football after his extensive 24-year stint with the Patriots, highlighted by six Super Bowl championships.
Belichick’s split from the Patriots came after a challenging 4-13 season in January 2024.
Hudson, whose relationship with Belichick became public in the summer of 2024, has also ventured into her professional pursuits.
She runs TCE Rights Management LLC alongside Belichick, although they’ve encountered some challenges with U.S. patent and trademark offices over terms like “Do Your Job,” “Ignore Noise,” “The Belestator,” and “No Days (Bill’s Version).” The USPTO has rejected a trademark application due to concerns about potential confusion with prior submissions linked to the Patriots.
The Patriots, currently holding a 0-1 record, are now managed by former linebacker Mike Vrabel, who was once coached by Belichick.


