Jimmy Kimmel’s Ratings Decline
Jimmy Kimmel’s ratings have seen a significant drop over the years, with recent data indicating even lower numbers. The question many are asking is, why is Kimmel still on air?
The answer is surprisingly straightforward: Disney has an agenda.
According to the New York Post and Nielsen ratings, Kimmel’s viewership has sharply declined, especially over the summer, aligning with a broader trend among late-night shows like Fox News’ Greg Gutfeld and CBS’s Stephen Colbert.
Initially, Kimmel attracted around 1.95 million viewers at the start of the year. However, by the end of August, just two weeks before his suspension, that figure had dropped to a mere 1.1 million.
This decline isn’t just due to occasional fluctuations; Kimmel has had a consistent downward trajectory throughout the year.
The Post pointed out that his ratings have dropped a staggering 43% since January. August marked his lowest household rating of the entire year.
What’s particularly alarming for ABC and Disney is the steep decline in Kimmel’s viewership among the crucial 18-49 age group, which significantly impacts advertising rates. In January, this number sat at 212,000 but fell to just 129,000 by August.
In contrast, Stephen Colbert, despite facing his own struggles, has maintained an audience of about 2.57 million viewers and 281,000 in that demo. Meanwhile, Gutfeld continues to dominate late-night ratings with 2.76 million viewers, despite lacking a major broadcast platform.
So, why is Kimmel still being aired? It seems he serves a purpose for ABC and Disney, voicing the sentiments they want to propagate. His reported annual salary ranges between $15 million to $20 million, contributing to the company’s willingness to accept financial losses for the sake of promoting their narrative.
Essentially, this seems to be about ideology over viewership. Disney appears willing to sacrifice substantial sums to promote Kimmel and disseminate their perspectives. Even reruns of sitcoms could pull in more viewers during Kimmel’s time slot, yet Disney opts to stick with him.
So there you have it—Disney’s priorities are clear in this matter.
