Member since 2000: 25 years of loyalty to AMEX – What I got was silence
Recently, I closed my Marriott American Express account, which had been around for 25 years, originally starting as Starwood Amex. The longevity of accounts is a significant aspect of what American Express stands for. The “member” date is displayed right on the front of their cards. I’ve utilized American Express Centurion Lounges for years too; in fact, I used the original WiFi password, “member,” for a while.
Here’s a snapshot of my platinum card:
I’ve often felt that American Express could do more to nurture the long-term relationships they have with cardholders. They have customers whose journeys with their first-class paper cards date back to 1958. It makes you think about the potential impact of a big initiative for a member celebrating 70 years in 2028, right? Bringing them joy with surprises and sharing their stories—how American Express played a role in those experiences—could be something meaningful.
Five years back, I received an email from them celebrating my 20-year membership.
thank you!
Gary has loved being by your side for the past 20 years, through all the twists and turns of life, and through all the swipes, dips and taps. We look forward to providing excellent service over the years to come.
But here’s the thing: that email seemed kind of strange. Promoting card benefits felt off for such a milestone. Wouldn’t you think a significant anniversary deserves more than just a promotional email?
Now, as I hit the 25-year mark, it feels like crickets. I’ve heard absolutely nothing from American Express regarding this quarter-century milestone.
Honestly, a small gesture, like a thousand bonus points, would have felt appropriate—just a sign that my business matters to them.
But then I wondered why I’m even expecting something. In true relationships, it goes both ways, doesn’t it? Shouldn’t I also reflect on what I give to American Express?
American Express has a rich history. Founded in 1850 in Buffalo, New York, from a merger of three regional freight carriers, it originally focused on the secure transport of valuable items. Over time, they expanded into mail orders and traveler’s checks—paving their way into financial services. By the 1950s, they transitioned from shipping to becoming a payment system, emphasizing prestige and service.
The embossed “member” date on cards is a way for Amex to highlight loyalty and the depth of the customer relationship, which has been part of their approach since the 1960s. It’s crafted not just as a payment method but as an entryway for discerning travelers into exclusive experiences. Nowadays, the Platinum card literally opens doors to most elite clubs.
American Express has a unique chance to cultivate lasting relationships with their members. I’ve heard so many people share their stories about how long they have been using the service. Yet, beyond just longevity, American Express truly embraces the concept of membership. After all, anniversaries hold significance.
