Ear Seeding Trend on TikTok: What You Should Know

TikTok users have a notable fascination with techniques to “de-puff” the face, aiming for a more chiseled jawline while addressing concerns like “face bloating” and something referred to as “cortisol face,” though the latter isn’t really a recognized medical term.

Recently, a new trend called “ear seeding” has become popular. This method, a type of non-invasive acupuncture, uses beads—often held in place with adhesive—to stimulate specific pressure points in the ear, purportedly targeting areas of the body.

In a video shared by an influencer with over 5 million followers, she demonstrates the process, stating, “this point really hurts.” She then encourages viewers to note the difference in her jawline, showcasing the side where the seeds were applied before playfully distorting her profile to highlight a double chin on the opposite side.

She’s not alone in her claims; others echo similar sentiments about seeing positive changes. One influencer excitedly shares, “I just watched the before and after and it’s definitely worked!”

What is Ear Seeding and Its Origins?

Lily Feng, an acupuncturist and director of the Acupuncture and Chinese Medicine Association in Australia, explains that ear seeding is rooted in traditional Chinese medicine. It falls under the umbrella of auricular acupuncture or acupressure, which employs needles, metal seeds, or other tools to apply pressure on certain ear points that connect to various body parts—a concept based on the ear’s shape resembling an inverted fetus. However, Feng clarifies that this practice doesn’t support the cosmetic claims seen online.

Prof. Jon Wardle, director of the national center for naturopathic medicine at Southern Cross University, points out that this trend seems to take traditional practices out of professional contexts, as individuals bypass trained practitioners and suggest potentially unverified home applications.

As its popularity soars, beauty brands like Mecca are even offering gold ear seed therapy sessions conducted by acupuncturists, marketed as a way to enhance one’s wellness experience.

What Does the Evidence Indicate?

Dr. Theone Papps, a dermatologist at the Skin hospital in Sydney, mentions that there have been randomized controlled trials comparing ear seeding to placebo groups using tape without seeds. Most of these studies stem from China and Korea, suggesting that like acupuncture, ear seeding may trigger nerve reflexes that could relieve muscle tension. Yet, many of these studies focus primarily on patients recovering from surgeries, particularly dental or jaw surgeries, showing improvements in pain and anxiety rather than any evidence of facial de-puffing.

Another dermatologist, Associate Prof. Deshan Sebaratnam, emphasizes that there’s no concrete evidence supporting claims that ear seeds can alter or uplift the face or assist with various bodily functions as advertised by some marketing efforts.

Are There Risks Associated with Ear Seeding?

Papps describes ear seeds as a “low-risk treatment” but warns that too much pressure might hurt the cartilage, and leaving the tape on for extended periods could irritate the skin. She advises those interested in ear seeds to apply them gently and maintain cleanliness.

Wardle agrees that while the therapy isn’t harmful in itself, there’s potential risk if people rely on it to resolve issues linked to more serious health problems, neglecting other treatments.

Should You Be Concerned About Facial Puffiness?

Papps states that facial puffiness can be concerning if linked to serious medical issues like thyroid problems or kidney dysfunction. If someone’s puffiness persists and doesn’t improve with simple remedies, it’s essential to consult a medical professional to rule out serious conditions.

That said, it’s pretty common for people to wake up with puffy faces due to factors like gravity and lymphatic flow. “The lymphatics work to drain toxins, acting like our body’s plumbing system,” she notes. For those with no underlying issues, she recommends straightforward solutions like propping oneself up with extra pillows while sleeping or employing facial massage to enhance circulation.

Sebaratnam adds, “Most people don’t need extra help with their lymphatics—your body generally manages that just fine.” However, he mentions that for individuals who’ve had lymph nodes removed post-cancer surgery, some may find massage beneficial.