JM Smucker Company Takes Legal Action Against Trader Joe’s
There’s a legal showdown brewing between JM Smucker Company and Trader Joe’s over peanut butter and jelly sandwiches. Smucker’s is clearly asserting its territory regarding frozen sandwich products.
The lawsuit, which was lodged in a federal court in Ohio on Monday, accuses Trader Joe’s of infringing upon the trademark of Smucker’s Uncrustables brand with its own offering called Crustless Peanut Butter & Strawberry Jam Sandwiches. Smucker’s claims that these Trader Joe’s sandwiches replicate the distinctive characteristics of their popular Uncrustables line, most notably in appearance, branding, and packaging details.
Smucker’s points out that the Trader Joe’s sandwiches feature a round shape and crimped edges—identical to their signature sandwiches. They are also concerned that the visible filling adds to the infringement allegations.
According to a report from ABC News, Smucker’s contends that the design and color of the blue text on Trader Joe’s packaging closely resemble its own trademarked design. This could potentially mislead consumers regarding the product’s origin.
The company has stated that it is “actively monitoring” the situation to ensure they uphold their federally registered trademark and safeguard the unique design of their Uncrustables sandwiches. A representative emphasized that their main objective is to prevent consumer confusion that could arise from counterfeit products.
So far, Trader Joe’s has not issued a public response to the lawsuit, and there hasn’t been an immediate comment from their team.
Looking ahead, it’s noteworthy that the Uncrustables brand is projected to be valued at a significant $1 billion by 2024. Interestingly, the product has garnered a considerable following, particularly among Major League Baseball players.
For example, San Francisco Giants’ second baseman Tyro Estrada reportedly consumed Uncrustables before each game in 2023. Similarly, Philadelphia Phillies star Nick Castellanos was notably seen having them during games.
In Canada, the brand even partnered with Toronto Blue Jays first baseman Vladimir Guerrero Jr., humorously dubbing them “J&PB” due to his amusing take on terms in English.
As a point of comparison, Trader Joe’s sells their four-pack of sandwiches for $3.79, while JM Smucker’s Uncrustables are priced at $4.79.
