Strive Inc. (ASST) stock jumped in premarket trading today, extending the momentum from last week. On Friday, it surged over 27% to $1.10 as investors welcomed the company’s new strategy focusing on Bitcoin. Clearly, the market responded positively to this shift as Strive aligns itself with its identity as a Bitcoin-centric asset management firm.
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Interestingly, Strive Inc. was formed in September 2025 when Strive Asset Management merged with Asset Entities Inc., which was already trading on NASDAQ. Through this merger and private funding, Strive raised about $750 million, with an additional $750 million available to investors through warrants, bringing total funding to around $1.5 billion.
Strive takes a deeper dive into cryptocurrencies
Strive has emerged as the first publicly traded asset manager to integrate Bitcoin into its cash strategy. The goal is to boost the number of “Bitcoins per share” by acquiring and holding digital assets on its balance sheet.
In September, Strive announced a merger with Semler Scientific (SMLR), a biotech company that owns around 5,816 BTC valued at over $675 million. Furthermore, Strive plans to acquire True North Inc., a Bitcoin media and education firm, in collaboration with Strategy (MSTR). Such initiatives are solidifying Strive’s footprint in the digital asset sector.
These ambitious strategies aim to position Strive as a key player in the digital asset treasury (DAT) market, where firms maintain significant crypto reserves to generate long-term value for shareholders.
What’s happening with ASST stock?
This year, ASST stock has skyrocketed. It reached a peak above $13 in mid-2025 but saw a decline in late September after the company issued 1.28 billion new shares. Nevertheless, the recent rally indicates that investors are closely monitoring Strive’s extensive crypto initiatives.
The stock has experienced a 52-week range between $0.34 and $13.42. Despite this volatility, it’s still up over 120% year-to-date.
Is ASST a good stock to buy?
At the moment, there are no significant Wall Street analysts covering ASST. However, they do caution that this stock remains quite volatile. For instance, Kaiko analyst Adam McCarthy has noted that digital asset treasury stocks like Strive can be four to five times more sensitive to market changes than Bitcoin itself. So, a 5% dip in Bitcoin could potentially lead to a 20% shift in ASST’s price.
Yet, some investors continue to stay in the game despite this inconsistency. They view Strive as a potential future leader in the Bitcoin sector, utilizing digital assets to drive transactions, growth, and long-lasting value. Blockchain investor Ryan Watkins even suggests that a strong Bitcoin treasury company might eventually resemble the Berkshire Hathaway of the cryptocurrency world.
