On Tuesday, Apple reached a $250 million settlement regarding claims that it misled consumers about new AI features in its Siri voice assistant when marketing iPhones.
If the settlement is approved, it could be one of the largest in Apple’s history, providing up to $95 for approximately 37 million iPhone owners in the U.S.
The lawsuit, initiated by the Clarkson Law Firm in a federal court in San Francisco, contends that Apple made claims about enhanced Siri capabilities during the promotion of the iPhone 16, which, as of now, are not available.
According to the court filing, Apple customers “would not have purchased the affected devices or would have paid significantly less if they had known that enhanced Siri functionality would not be available.”
This class action settlement includes all iPhone 16 models, along with iPhone 15 and iPhone 15 Pro Max devices bought in the U.S. from June 10, 2024, to March 29, 2025.
Those eligible for the settlement will get at least $25 per device, as stated by the Clarkson Law Firm, with potential payments reaching $95 depending on factors like the number of applications involved.
Eligible customers will be informed by email or mail when the site for payments opens.
An Apple representative commented that, “Since launching Apple Intelligence, we’ve introduced numerous features in many languages that are integrated across Apple’s platforms, designed with user privacy in mind at every stage.” They added, “We settled these claims to focus on providing our users with innovative products and services.”
During its annual conference in June 2024, Apple showcased several upcoming AI-driven features for iPhones, including an upgraded Siri. However, new AI capabilities have been gradually introduced instead, such as visual intelligence and live translation.
An enhanced version of Siri is anticipated to be revealed later this year, potentially at an upcoming conference. Yet, the lawsuit asserts that Apple’s products “offer significantly limited or completely lacking versions of Apple Intelligence, misleading consumers regarding their true functionality and effectiveness.”
