A Florida tattoo shop that gained attention for declining to serve active military and veterans has now introduced a 20% discount for customers able to verify they are not associated with the military or law enforcement. This has intensified criticism, with many accusing the shop of anti-military discrimination.
On Sunday, Revival Tattoo Collective in Largo, Florida, shared a post on Facebook. “I often notice stores backing military or law enforcement featuring local discounts. I have one too. If you can show you’re not in law enforcement or military, you’ll get 20% off any tattoo,” the post read.
It continued, “And don’t take it as just needing a job. This is simply a way to give back to those who don’t harbor hatred and can see things clearly.”
This shop, led by Brady Martinson, previously stirred controversy with an earlier declaration that stated active duty and veterans would be denied service. A Facebook post from June 23 said, “Once again, military for the slow ones. If you are a military member or veteran, please don’t come into the store. You will be turned away.”
The reaction to the recent post was largely negative. One commenter noted, “So, the guy spreading hateful propaganda against the military and law enforcement is trying to push away those who disagree with him significantly.” Another added, “You can’t start trouble and then play the victim. It’s baffling to see so much hate and hypocrisy. By the way, if my military brothers or sisters need work in the Tampa area, I’ll give them 20% off.”
Another respondent humorously asked if an illegal alien discount might apply, while someone else joked, “20% off just for spending time with this guy.”
Fox News Digital reached out to Revival Tattoo Collective for comments but did not receive an immediate reply.
It’s worth noting that another shop named Revival located in Hendersonville, North Carolina, has reportedly been receiving negative reviews due to confusion with the Florida shop. The two establishments are unrelated.



