A new non-edible mascot named Ched-Z has arrived in the Cheez-It Citrus Bowl. This is the show you never knew you needed.
Announced before the Tennessee vs. Iowa Hawkeyes bowl game, the Cheez-It Citrus Bowl features a Cheez-It mascot emerging from a giant snack box as DMX's “Lose” plays, making it a great addition to bowl season. It provided one of those moments and made the game exciting. crowd.
The themed bowl is also a citrus bowl, but let's just say Cheez-It clearly won the battle for attention with this big display on Monday.
Ched-Z was also seen get a massage on the sideline during the game.
At the end of the game, Tennessee won by a score of 35-0, and instead of his usual Gatorade shower, Tennessee coach Josh Heupel showered him with cheese snacks.
This game was masterfully commanded by Niko Iamareaba, a true freshman five-star player who is expected to take over the starting quarterback spot in 2024.
He ran for just 27 yards and three touchdowns and threw 19 times for 151 yards and one touchdown.
Iowa State's defense is the best in the country, allowing 3.9 yards per play, the fewest among Division I AA schools.
When it comes to mascots, this isn't the first tasty debut from some creative marketing team.
Pop-Tart Bowl featured a delicious edible mascot during the game, which also made its theatrical debut.
After the game, Kansas State coach Chris Klieman started munching on giant Pop-Tarts.
But this Cheez-It wasn't particularly edible, as the signage makes abundantly clear.
Next year, there may be a Pop-Tart Cheez-It Bowl competition between the two mascots, with special guest judge Mr. Eggo.
