A Target shopper who was in the market for new underwear was perplexed when he discovered the store's boxer briefs were locked behind a glass security door and insisted on going “commando” instead.
TikToker Mardom0 said in a video shot inside the retail giant's store, “What a mess society is today, where even underwear is in a glass box.”
“Like, I'm trying to buy briefs or boxer briefs. These days, you can't even do that without someone pushing the button for you. Well, sign off,” he said in the clip. , Posted in November It has text that says, “I'm about to go commando.”
Target is locking up some of its most basic items, such as deodorant, shampoo, toothpaste and even underwear, to curb a surge in thefts at its stores.
Pair of Thieves pants were ironically seen locked behind a security case alongside other brands at a Target in White Plains, New York, Fox Business reported. reported last year.
In September, the National Retail Federation [NRF] published a report revealing that underwear and other clothing are often targeted by organized groups. Other popular products sought by scammers included handbags, cell phone accessories, designer shoes and cosmetics, the report said.
Target closed nine floors across the country in 2023, blaming the decision on retail theft and crime after investing “significantly” in anti-theft measures, according to Fox Business.
The company said its measures include locking cases, hiring additional security personnel and training employees on how to deter theft.
Target CEO Brian Cornell told CNBC The company says it has received positive feedback from customers regarding the locking of the product.
“In fact, what we hear from our customers is a big ‘thank you’ because we have the brands they need when they shop in our store,” he told the outlet.
“And we're investing in the workforce of our team members in the aisles to greet guests, open cases, and provide them with the items they're looking for.”
According to Fox Business, in an August earnings call, Cornell University told investors that while it expected its business to shrink this year, it was still “far above the sustainable level at which it expects to operate over the long term.” “I'm working on it,” he said.
