Introducing ‘Link History,’ Facebook’s Ominous Tech for Tracking Your Every Move

Facebook recently launched a new feature called “Link History” designed to track all the links users click on within its mobile apps. The technology is the latest demonstration of Mark Zuckerberg's never-ending desire to collect every inch of personal data of Facebook users.

gizmodo report Facebook's new feature, Link History, is the newest addition to its vast library of data collection tools. This new feature automatically records every link you click within the Facebook app and saves it in a dedicated section within the app. Users have an opt-out option, but the default setting is to collect this data, which is primarily used to power targeted advertising.

(Photo by Josh Edelson/AFP via Getty Images)

While technology regulations are tightening and companies like Apple and Google are tightening their privacy strategies, Mark Zuckerberg's Meta (parent company of Facebook and Instagram) is going through the motions of collecting as much information about its users as possible. As much as possible it seems like the plan is continuing. The move appears to be a strategic move to maintain a business model focused on data collection in the face of growing privacy concerns and regulatory challenges.

Facebook markets Link History as a useful feature for its users, a tool that allows them to track their browsing activity in one place. This feature is touted as a way for users to “never lose a link again.” However, Meta reveals that by enabling link history, you can leverage this information to fine-tune ad targeting across different platforms.