After previous writer's and actors' strikes, and a new year just beginning, Hollywood executives are still pondering the future of artificial intelligence in entertainment.
In round-table interviews with the Los Angeles Times, several executives voiced their concerns about the technology.
Jonathan Glickman, founder and CEO of Panoramic Media, said that at this point, “I don't think it's going to have a huge impact on the writing process in the near future, just because the quality is so much lower than the audience.” I don't think so.'' will represent. ”
However, while creativity may be difficult to recreate, certain behind-the-scenes jobs between technical and creative jobs may be affected.
What is artificial intelligence (AI)?
Jonathan Glickman, Sam Register and Nicole Brown spoke to the Los Angeles Times about concerns about AI in Hollywood. (Getty Images)
“What's interesting in terms of job creation is that you can now enter a script into ChatGPT and immediately get the content. Overview. You can actually comment on it. It wasn't previously uploaded. – and then a kid comes in who's going to learn how to analyze materials,'' Glickman said.
Sam Register, president of Warner Bros. Animation and Cartoon Network Studios, also expressed concern about people losing out on learning opportunities.
“As an animation studio, we believe it is important to protect our artists and art form as much as possible,” Register said. “Because I think we should give jobs to people who really do it and allow them to get entry-level experience.”
He also said, “Animation is a visual medium, but so far we haven't seen anything that AI can do visually that artists can do any better.”
What is Chat PT?
Artificial intelligence was a key issue in the 2023 Actors and Writers Strike. (Zamek/VIEWpress)
Nicole Brown, president of TriStar Pictures, highlighted what drives most viewers to watch entertainment.
“So movies are about someone's experience, someone's perspective, someone's vision. So there was a lot of discussion about AI during the strike, but as someone who builds content, I want to work with humans.” ” she said.
Chris Hart, partner and co-head of talent at United Talent Agency, agrees: “As agents, our job is to protect artists, from story editors to famous actors and writers. , it's about working with people.” I love doing that. ”
And while many have expressed concerns and fears about AI and its capabilities impacting Hollywood, others are less worried.
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Howie Mandel told Fox News Digital that he is “embracing AI.” (John Saranthan/Variety, via Getty Images)
“America's Got Talent” judge Howie Mandel told Fox News Digital in September 2023, “I embrace AI. I have AI in my office.”
He continued, “I work with a company that's creating protons… They're a hologram company that does that. And I can do more than I can, and I can use them in more places than I can.” I love being able to be in technology. ”
However, the comedian would like to see some regulation when it comes to AI.
“I don’t think there’s a problem with AI as long as we have the right to own and profit from images and materials that we encourage or that resemble us,” he says.
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Jack Black told The Hollywood Reporter that he doesn't have “doom and gloom” ideas about AI. (Gabe Ginsberg/Wire Image)
Jack Black told The Hollywood Reporter in December 2023 that he doesn't think the future of AI is “doom and gloom.”
“It's hard to say exactly what the future holds because it's so new, but it's not all doom and gloom for me,” he told the outlet. “I don't think it's going to be like, 'Oh my God, the Terminator is going to show up and destroy all human work.'” I'm not sure about that. Because I can admit that I don't know. And I hope that it will be a brave new world and that it will be a tool that we can all use to better and better ourselves. Make the world a better place. ”
On the other hand, the stars Justin Bateman They are adamant that artificial intelligence should not play that role.
“I don't think there's any place for AI in Hollywood. To me, technology should be solving problems that humans have,” the former “Family Ties” actress and certified director said in May. He told FOX News Digital.
WATCH: Justin Bateman says artificial intelligence is not art
“Using ChatGPT and other… software that uses AI to write screenplays and substituting them for screenwriters doesn't solve the problem. It's not that there's a lack of screenwriters. There's a lack of actors. There's no shortage of directors. There's no shortage of talent.”
Artificial intelligence was one of the key issues in negotiations between studios and actors and writers during the 2023 strike. The unions ratified a new agreement that includes AI clauses to protect the content of writers and the likeness of actors, and will be in effect until 2026.
Glickman said a new strike by IATSE, the International Alliance of Theatrical Stage Employees, which includes hundreds of people in behind-the-scenes jobs such as art, lighting, props, costumes and hair and makeup, could be on the horizon. It pointed out.
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“I think this country in general is in a period of turmoil. This is a microcosm,” he explained. “I think the key is communication, and I hope that because of the blood that has been shed during this labor strike, people will eventually take pre-negotiation more seriously to avoid this kind of scenario. hoping.”
