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Nvidia expands its reach in China’s EV sector

Nvidia announced that four Chinese electric car brands will use its technology as the brains of their self-driving systems, underscoring the U.S. semiconductor maker's determination to expand in China despite tightening export controls from the U.S. government.

Chinese automakers Li Automobile, Great Wall Motors, Zeekr and Chinese carrier Xiaomi's new EV divisions will use Nvidia's DRIVE technology to power autonomous driving, Nvidia said Monday at a technology conference in Las Vegas. Announced at CES.

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Why is it important?

Emerging EV brands in China are an important market for NVIDIA's automotive technology business. Chinese automakers are racing to launch more advanced in-vehicle infotainment displays and self-driving features. This has created growth opportunities for Nvidia, Intel, Qualcomm, and other semiconductor manufacturers.

Nvidia logo displayed on mobile phone screen and microchip. Seen in this illustrated photo taken on July 19, 2023 in Krakow, Poland. ((Photo Credit: Jakub Porzycki/NurPhoto via Getty Images) / Getty Images)

Nvidia

SANTA CLARA, CA – MAY 25: A sign is posted at Nvidia headquarters on May 25, 2022 in Santa Clara, California. Semiconductor manufacturer Nvidia will announce its first quarter results after the closing bell today. (Photo by Justin Sullivan/Getty Images/Getty Images)

Nvidia and its U.S.-based rivals face the challenge of meeting Chinese customers' demand for powerful chips while complying with stricter U.S. regulations on exporting advanced semiconductors to China.

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NVDA NVIDIA Corporation 522.53 +31.56 +6.43%

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Power your online car shopping

In a related CES announcement, Nvidia said it was working with advertising giants WPP, Lotus and six other companies to develop more advanced online shopping tools. Danny Shapiro, Nvidia's vice president of automotive, said automakers and dealers want to use Nvidia's technology to build online shopping sites with 3D and more realistic graphics. He said there was.

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