House Democrats' campaign arm is launching an effort to reach Black, Latino, Asian American and Native Hawaiian/Pacific Islander voters ahead of the November general election.
The Democratic Congressional Campaign Committee (DCCC) has given POWER — Persuade an eight-digit number. sort out. welcome. educate. arrival. — The People is a multicultural, multilingual campaign that hopes to mobilize voters in key battlegrounds.
“Democrats are committed to restoring responsible governance to the House of Representatives so we can continue our important work of lowering costs, protecting and expanding health care, and delivering services to our constituents.” DCCC Chair Susan DelBene said Congressman (D-Washington). .
“We know that voters of color are important to the Democratic coalition, and DCCC's investment supports our commitment to continued engagement on issues that communities of color care about. We emphasize our efforts.”
Voters of color play an important role in several important and competitive Congressional districts.
Democrats are betting on regaining ground in a series of New York districts lost to Republicans in 2022, a handful of Republican-held seats in California are up for grabs, and Republican-held Rio Grande seats are up for grabs. Democrats may struggle to win back Valley districts. .
Overall, the race for control of the House is a close one, with control of the House likely to be determined by a small percentage of voters in key districts.
DCCC's POWER The People campaign funds polling, paid media, district organizing, voter protection, and anti-disinformation campaigns.
Polls of voters of color, especially those with limited English proficiency or those living in remote areas, have historically been unreliable.
Opinion polls often fail to reach people with limited means of communication, and English-language polls can miss large swaths of the population, especially at the district level, leaving campaigns in the dark about the situation on the ground. I am.
Additionally, paid media has historically been ineffective at reaching diverse audiences because it is not culturally competent or targeted to general audiences.
“Through our in-district organizing staff and based on thorough research and polling, we are committed to delivering culturally inclusive and resonant content to voters of color, including on television, digital, print, mail, and radio. We understand how important it is to continue our work. “Power the People” builds on the DCCC’s previous engagement cycle with communities of color to help Democrats reach workers. It tells the story of how we are contributing and the danger the Republican Party poses to our fundamental rights,” said DCCC Director of Public Engagement Maria Fernanda Zacarias.
The campaign's timing, 10 months before the general election, breaks the pattern of delayed investment in communities of color, a recurring problem that contributes to voter apathy.
“Democrats understand the importance of engaging voters of color early and often. In competitive congressional races across the country, whether they can successfully persuade and mobilize voters in the AANHPI could be the difference between winning these races, which means we can't take anything for granted,” said Rep. Grace Meng (New York). , Vice Chair of the Asian Pacific American Congressional Caucus.
The campaign includes elements in a variety of languages, including Spanish, Spanglish, English, Hindi, Korean, Mandarin, Tagalog, and Vietnamese.
The anti-disinformation effort, dubbed “In It Together,” is an expansion of DCCC's 2022 Spanish-language campaign, “Juntos.”
“By intentionally prioritizing sustained support for these communities, we are merging a moral and strategic imperative to ensure Democrats take back the House. Radical Republicans win elections.” “While they continue to lie, cheat, and suppress the votes of people of color, Democrats understand that democracy is strengthened when everyone's voice is heard,” the DCCC campaign said. said Deputy Executive Director Missyer Boker.
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