Hinge's CEO has claimed that the online dating app does not have an “attractiveness score”, despite growing complaints that the app offers substandard options.
shared in an interview with Fortune Magazine YouTubeJustin McLeod, head of Hinge, was asked about the influx of users complaining that “we're being matched with people we wouldn't necessarily meet or talk to in real life.”
In the interview, he mentions singles complaining that they are seeing suggestions that “look like they have crept onto Earth” on an app that is “very focused on compatibility.”
McLeod avoided answering questions directly, giving lengthy answers such as “Matchmaking is difficult” and “Dating is very difficult.”
Ultimately, McLeod said, “We don't really have an attractiveness score,” adding that such a model would be detrimental to the company's expansion.
“When we help people date more, we grow faster and people tell their friends more,” McLeod told Fortune. “If you sacrifice it by limiting your experience, [or] Simply making us pay more money is not good for our overall long-term trajectory. ”
The algorithm is more of a “personal taste profile of who you like and who likes you back,” McLeod said.
When asked what constitutes a so-called “preference profile,” McLeod said: “We know who you like, who looks like you, and who you tell and are told by. I will look into it.''
“This generally allows us to use machine learning to understand how likely it is that you will like someone, and how likely it is that someone will like you. ” added McLeod. The feed features a variety of photos and “prompts” about eligible singles and bachelorettes.
McLeod also said that Hinge has “effectiveness and efficiency across the app.” [because] We're taking people on great dates. And I think that's why people generally meet online more today than anywhere else. ”
However, Hinge users were not impressed with the response and commented on excerpts of the interview posted in Fortune magazine. TikTok account McLeod says, “I'm not saying that attractiveness scores don't exist… He says that it doesn't really answer the question of what constitutes 'who likes you, who likes you, and who leaves.' Is not.”
“I feel like I'm gassed,” one person wrote, while several others chimed in: “Same thing,” adding: “I ran here to say the same thing.”
“The concept of roses as a whole being salient made it very clear that roses have an attractiveness score, whether they are called that or not,” commented yet another, adding that users were encouraged to check their feed We mentioned Hinge's feature where you can send roses to that special someone you found in . You get their attention.
Roses, similar to Tinder's “super likes,” typically give a strong indication that a user is particularly interested in someone.
“This guy can't make money by meeting a good person and deleting the app. His profits are what you've earned on Hinge for years!” another comment read.
Hinge's tagline, on the other hand, is “Designed to be deleted,” which envisions users finding true love and no longer needing the dating app.
I had a similar feeling with “X”. One disgruntled user posted: “Hinge monsters are ugly as fuck,” while another said: “I'm sure I'm ugly because only unattractive guys on Hinge like me That's why,” he wrote.
“If I see another ugly guy on Hinge, I'm going to riot,” complained a third person at X.
Despite the complaints, Hinge is on track to generate revenue of “well over $400 million” in 2024, McLeod added in an interview with Fortune magazine last month. This is a tremendous improvement from the company's less than $1 million in 2017.
“Right now, we're setting a date every two seconds. And we're the third largest dating app in the world,” he added.
Representatives for Hinge did not immediately respond to The Post's request for comment.
