New England Patriots owner Robert Kraft's nonprofit organization will reportedly run a Super Bowl ad as part of its “Stand Against Jew Hatred” campaign.
The 30-second ad, created by the Kraft Foundation to Combat Anti-Semitism, comes amid a dramatic spike in anti-Semitic incidents following the Oct. 7 attack on Israel by Hamas terrorists. .
University campuses have been disrupted by pro-Palestinian and anti-Israel demonstrations since about 1,200 Israeli soldiers and civilians were massacred in a cross-border terrorist attack by Hamas militants who entered Israeli territory from the Gaza Strip. There is.
“The terrifying rise in hatred against Jews and all forms of hatred across our country requires us to stand up now and take urgent action,” Kraft said in a statement Wednesday.
“For the first time, FCAS will air an emotional ad during the Super Bowl, football's ultimate championship game that brings together people of all backgrounds, to encourage people to #StandUptoJewishHate and fight against all forms of hate. Here are examples of how we can inspire more people to get involved.”
The “Stand Up Against Jewish Hatred” ad campaign was launched during last year's NFL season in response to several anti-Semitic incidents, including highly inflammatory comments by the rapper formerly known as Kanye West. It was started in .
Mr. Kraft, 82, also donated $25 million to raise awareness of anti-Semitism. According to the Wall Street Journal.
The Massachusetts native has also donated millions of dollars to Israeli causes, including funding sports complexes and other charities.
Advertisers pay a premium to run commercials during the Super Bowl, the most-watched event on television.
CBS, a television network owned by Paramount Global, will broadcast the big game on February 11th at Allegiant Stadium in Las Vegas.
Last year, Fox, which aired the Super Bowl, charged $7 million for a 30-second commercial.
In 2022, the price for a 30-second ad during a game ranged from $6.5 million to $7 million.
The newspaper has contacted the Kraft Foundation and CBS for comment.
Kraft, who made his fortune in the paper and packaging business, has owned the Patriots since 1994, purchasing the team for $172 million.
In the 30 years since he bought the team, the Pats have won six Super Bowls and appeared in the Big Game nine times.
The Patriots are currently worth an estimated $6 billion. According to Forbes magazine.
Kraft founded the nonprofit in 2019 in the wake of high-profile hate crimes and incidents, including the 2018 Pittsburgh synagogue shooting and the attack on a synagogue in Poway, Calif., the following year. Established.
In the days and weeks after the Oct. 7 Hamas attack, Mr. Kraft matched a $100 million gift to his foundation, resulting in a $200 million cash infusion that will be used for years to come. I decided to continue running the group.
“We have too many young people organizing and supporting terrorist groups,” Craft said in December.
