Bud Light is back in the game.
The controversial beer brand released a teaser Thursday of what promises to be a humorous Super Bowl commercial, marking a return to basics after a months-long boycott that cost it the title of best-selling beer.
“The Super Bowl is the biggest moment in the advertising industry, and our goal is to once again engage audiences as the world watches,” said Kyle, chief commercial officer of Anheuser-Busch, Bud Light's parent company. Norrington says. said in a statement.
Teaser — that's all indicates 12 seconds The one-minute ad features celebrity cameos, showing only a man with a thick beard, metallic sunglasses and a zip-up hoodie embroidered with bug lights.
Several attention-grabbing onlookers with beer bottles in hand stared at the mystery man, and one Broncos uniform fan asked, “Are you…?”
The mystery man is a “new character to the world of Bud Light,” but he will also be joined by other celebrities who have appeared in previous campaigns for the brand and other Anheuser-Busch platforms, the company said.
The giant company touted the “humorous” commercial as marking a perfect return to Bud Light's iconic Super Bowl ad, which gained notoriety for its lightheartedness and occasional sassiness.
Bud Light broke away from that model with last year's Super Bowl ad, in which “Top Gun: Maverick” star Miles Teller and his wife dance to phone-on-hold music after hanging up on a cold phone call. I drew the situation.
Just two months later, the brand is rocked by a massive boycott after Bud Light partnered with transgender influencer and activist Dylan Mulvaney, sparking outrage among the company's conservative fanbase. It turns out.
The boycott extended to other Anheuser-Busch brands, including Budweiser, Michelob Ultra, and Busch.
CEO Brendan Whitworth said last April that the company “didn't want to get into a conversation that would divide people,” but sales continued to decline significantly throughout the remainder of the calendar year.
In an effort to restore its image, the company is dedicating two other ad spaces to its brand in addition to a 60-second spot with Bud Light, an official sponsor of the NFL.
Budweiser will air its iconic Clydesdale commercial, and the Michelob Ultra spot will feature Argentine soccer legend Lionel Messi.
