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Super Bowl Christianity ad shows people washing other people’s feet, as Jesus did in the Bible, and leftists over campaign ties to billionaire family that owns Hobby Lobby facing attacks from
of “He Gets Us” campaign, The organization is dedicated to encouraging people to “rediscover and share the compelling story of Jesus’ life in new ways,” according to its website, and is dedicated to encouraging people to “rediscover and share the compelling story of Jesus’ life in new ways.” He said he planned a 60-second spot that will appear in the first quarter. In addition to the 49ers, the 15-second spot appeared in the second half of the broadcast on CBS and Univision, according to Rolling Stone.
The first ad, titled ‘Washing Feet’, featured images taken by international fine art photographer Julia Fullerton-Batten, including an elderly family member’s feet being washed at the dinner table. A young man washes his feet, a police officer washes the feet of a black man, a woman washes the feet of a young woman outside a family planning clinic, and a white woman washes the feet of an immigrant arriving by bus from Chicago.
An oil worker is seen washing the feet of a “clean air” protester, and a priest is seen washing the feet of a man who appears to be gay.
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“Christ Washing the Feet of His Disciples”, c. 1520/1525. Artist Benvenuto Tisci da Garofalo. (Heritage Art/Heritage Images (Getty Images / Getty Images)
The document ended with the slogan, “Jesus did not teach hatred. He washed our feet.” A short ad titled “Know Your Neighbor” aired in the second quarter and featured several still images of people, including a homeless woman begging out of a car window. “Who is my neighbor?” I asked. And she said, “Someone you don’t notice, don’t value, don’t welcome.” The ad simply ends with the word “yes”.
According to the “He Gets Us” website, this year’s “Foot Washing” ad is similar to the 2023 TV spot “Love Your Enemies,” which features politicians yelling at debates and parents fighting at youth soccer games. It was intended to be a comparison.
The 2024 campaign “aimed to focus on a theme that was the opposite of last year’s commercials, one premised on love and unity. And heading into an upcoming election year filled with division and ridicule, So we decided to focus on one of these themes: “The most important instruction given by Jesus: love your neighbor,” the website says.
Campaign spokesperson Greg Miller told Rolling Stone that the campaign “emphasizes loving your neighbor as Jesus did and encourages people to respect and serve one another.” .
Hobby Lobby co-founder David Greene told conservative talk show host Glenn Beck that his family and other Christian donors have branded Jesus as the Christian savior. He said he is financially supporting a national campaign to reintroduce him, “He Gets Us.” Rolling Stone magazine this month indicated that Mr. Green’s eldest son, Mr. Murt, who serves as Hobby Lobby’s “ministerial investment director,” is one of three board members of the new nonprofit that will manage the advertising campaign. Reported that there is a document.
David Greene and his family are worth an estimated $15.3 billion, according to Forbes.
Left-wing commentators on TikTok and other social media platforms appeared to mock the ad and express displeasure at the Hobby Lobby founder’s involvement in the campaign.
They took issue with Hobby Lobby’s fight in federal court over its contraceptive mandate under the Affordable Care Act. The Supreme Court ruled in 2014 that requiring family-owned businesses to pay for insurance for birth control and other forms of contraception violates federal laws protecting religious freedom.
Steve Green, co-founder of the Museum of the Bible and president of Hobby Lobby, speaks at the dedication of the Museum of the Bible in Washington, DC, on November 17, 2017. (SAUL LOEB/AFP via Getty Images/Getty Images)
Reacting to Super Bowl ad campaign featuring Jesus, others slam Hobby Lobby as anti-LGBTQ, arts and crafts store bans transgender employees born male from using women’s restrooms I objected to what I had done. An Illinois appellate court has ruled that the arts and crafts store violated the state’s human rights law, forcing Hobby Lobby to pay $220,000 to its transgender staff in 2021. I ordered.
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The Washington Post named the “He Gets Us” campaign “the most controversial” of the 2024 Super Bowl ads. According to the paper, the ads “aimed to promote the teachings of Jesus and unite different groups of people. But, perhaps unsurprisingly, what they did was stir up hostility. “It was just that.”
Last year, Americans United for the Separation of Church and State similarly condemned the “He Gets Us” campaign, calling the “Jesus ad a front for Christian nationalism.”
USA Today reported that the “He Gets Us” campaign was launched in 2022 by the Servant Foundation, also known as The Signatory, a Kansas-based nonprofit organization.
A video board displays an advertisement for Super Bowl LVIII Opening Night on Monday at Allegiant Stadium in Las Vegas on February 1, 2024. (Ethan Miller/Getty Images/Getty Images)
However, the “He Gets Us” campaign recently switched ownership to Come Near, a nonprofit organization founded last year.
Cam Near, whose CEO is former Wendy’s and Domino’s Pizza executive Ken Calwell, said the campaign aims to “share the life and love of Jesus in thought-provoking new ways.” Stated.
Signatory, a foundation that describes itself as a “Christian ministry dedicated to building God’s kingdom by inspiring world-changing generosity,” donated $50 million to the Alliance Defending Freedom from 2018 to 2020. USA Today reported. According to its website, the Alliance Defending Freedom organizes lawsuits aimed at defending the rights to life, religious freedom, free speech, marriage, family and parenthood.
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Recent lawsuits include fighting to remove abortion pills from store shelves, defending pro-life centers, and defending the state of Idaho, which was sued by advocates over a law recognizing the difference between boys and girls. , students in grades K-12 are required to have separate bathroom facilities.
