Social media platform X announced on Monday that advertisers will be able to operate it. Video ads next to specific content creatorsa move that could help brands avoid being exposed to unwanted posts on the Elon Musk-owned site.
Since the billionaire acquired the company formerly known as Twitter, many advertisers have become wary of posting on the platform after Twitter relaxed its content moderation policies. There is.
Musk has often slammed brands that have paused ad spending, even lambasting them in an interview with the New York Times Dealbook in November.
Starting this month, advertisers will be able to choose to have their ads play before video content posted by specific creators.
Mr. X said in a statement that the ads will appear on posts on home timelines and on content creators’ profiles.
The company later announced it would add the ability to run promotions only on creator profiles, which X said would eliminate the possibility of ads appearing next to unwanted content.
