Musician Kid Rock has revealed how he was able to overcome his “grudge” against Bud Light after it “became the face” of the backlash the beer brand suffered over a botched marketing campaign.
The rock artist famously filmed a case of Bud Light in a viral video, declaring, “Fuck Bud Light, fuck Anheuser-Busch,” before adding, “Have a nice day!”
The singer, whose real name is Robert James Ritchie, admitted there were far more Bud Lights on his property than he ever imagined, and also credited comedian Joe for changing his mind about the beer brand. -Told Logan.
upon Episode #2106 On “The Joe Rogan Experience,” Ritchie spoke about the time he attended a UFC event with Donald Trump and pointed out that Trump was “the CEO of Bud Light or Anheuser-Busch.” I’m reminiscing.
“Trump is like, ‘Do you want to go talk to him?'” In my mind, Trump said, “Do you want to go talk to him?” And I think that’s exactly right. ”
It’s unclear whether he was referring to the CEO of Anheuser-Busch InBev. michel doukeris or brendan whitworthCEO of Anheuser-Busch subsidiary.
“We go down there and talk to him, and it was actually a great conversation. And at one point he was telling me how he got the video, and he was actually hunting in Texas. ,” Locker continued. He then told the beverage CEO:[s] Like someone you become friends with and go out with. ”
Ritchie later invited the CEO to his home in Nashville, where the two became friends.
“He would come with the first team and we’d eat bread and binge on Bud Light…all this fun banter and all that.”
The artist, who sells multiple diamonds, said he and executives also discussed collaborating with the brand, but “despite presenting some ideas that would scare the living away,” “I am not satisfied,” he said. It’s us**. ”
In the end, Kid Rock decided it wasn’t “right” to take money from them.
The Michigan native explained that after meeting with beer company executives, he realized that Anheuser-Busch is a very benevolent company that employs many Americans. He also said he doesn’t want to cause truck drivers to lose their jobs.
“I did a little research and talked to people, and at the end of the day, I feel like they got the message. I’m not one to hold a grudge forever.”
“When they cross that line and signal to people like me and so many others that this transgender thing is okay, then that’s going to be directed at my children. So, do you think men should participate in women’s sports? No, it is.” I’m drawing the fucking line here. Get that son of a bitch out of here. ”
The two also discussed Bud Light’s new partnership with the United States. UFC And although comedian Shane Gillis is a longtime Bud Light fan, he didn’t join the metaphorical picket line against the company.
Logan and Richie cracked Bud Lights on camera during a podcast, during which Logan recalled how the company sent 100 cases to his house for his birthday.
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