Drivers who are “afraid of change” are guilty of avoiding electric vehicles (EVs) and need to change their ways, the head of loss-making European car company Polestar has warned.
of daily telegraph report Thomas Ingenlath, the company’s chief executive since it became an independent brand in 2017, also stopped putting the brakes on EV rollout after numbers showed slowing sales. I appealed to the manufacturer.
Volvo recently acquired Polestar, a racing team that participated in the Scandinavian Touring Car Championship. unplugged Regarding support for companies that have fallen into financial difficulties.
Polestar CEO Thomas Ingenrath attended a press conference at the Polestar booth before the opening of the 2021 International Motor Show (IAA Mobility) in Munich. (Sven Hoppe/Photo partnership via Getty)
The brand, often referred to by backers as the “Tesla of Europe”, has since secured emergency $1bn (£750m) funding to back a consortium of 12 banks, but reportedly According to reports, the business remains $350 million short of break-even.
Polestar has continued to make huge losses in recent years, including $1 billion and $1.3 billion in 2021 and 2022, respectively, despite public offers of support from celebrities such as Leonardo DiCaprio. .
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Ingenrath said: telegraph As battery-powered vehicles lose their former luster, drivers must now step up and embrace change.
To tell you the truth, I think so. [it is about] Be open to innovation and future technologies.
Too many people are hesitant about it and are afraid of change. That’s not a good recipe for the future.
But Ingenrath argued that rivals that delay their electrification plans are walking into a “trap” and will ultimately be at a disadvantage given the complexity of launching new cars.
His words of advice came the same week that Apple’s previously secret efforts to develop its own self-driving electric vehicle hit a snag.
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As Breitbart News reported, multiple sources confirmed to news outlets on Wednesday that the iPhone maker abandoned the project after the 10-year effort saw little return on investment.
Apple has not publicly acknowledged its efforts to build competitors such as Tesla and Rivian, and a company spokesperson declined to comment.
The news, announced to employees on Tuesday, was first published in report By Bloomberg.
