Apple spent $700 million to produce and sell the three films, which grossed $466 million worldwide, and now claims the films are profitable.
These three films have their own global box office numbers, but Ridley Scott’s napoleon ($221 million), directed by Martin Scorsese Murderers of the Flower Moon ($157 million), and argyle ($88 million).
Because the math is that movie theaters account for at least half of the box office revenue, Apple spent $700 million and made about $250 million. That’s a loss of $450 million.
Apple isn’t complaining, at least not about “Killers” or “Napoleon.” Studio officials say both films are profitable, supported by ancillary revenue streams. Both are ranked among the top 10 highest-grossing movies of the past year in the Apple App Store, with “The Killers” holding the top spot for four weeks. It’s too early to know how “Napoleon” will fare on Apple TV+ — Apple TV+ debuted on March 1 — but “Killers” will be on the platform in its first 45 days of release. It’s off to a strong start as the most-watched movie on the internet and is driving new registrations in the process.
Yes, No. Even at the height of the DVD boom, that magical moment when Hollywood produced film after film that people wanted, it was extremely rare for a title to make more money at home on video than in theaters. was.
So I find the idea that pay-per-view brought in an additional $500 million (“B”) dollars for three box office failures a little hard to swallow.
For a $1 trillion company like Apple, a $450 million loss is a pittance. It’s also understandable that Apple would see this loss as a worthwhile investment that would give it the prestige of a premium product and boost subscriber numbers for its struggling streaming service. But the idea that these movies milk profits is ridiculous.
This “Naked Emperor” scheme to hide the truth about how unpopular movies are today is getting more laughable by the minute.
I offer you another counterintuitive truth bomb…
In a healthy box office ecosystem, movies like napoleon and Murderers of the Flower Moon Its status as a streaming-only title allows it to earn more at the box office.
This is something the sycophants in the entertainment media will never tell you. In fact, they lie and say the opposite. Streaming-only titles mean that they hurt their box office potential because everyone knows they will soon be available for streaming.
What nonsense.
The following logic is correct…
For decades, movie fans have known that all theatrical releases were eventually released to the public on home video (VHS, DVD) and then on HBO or Showtime. Somehow those movies still made money, and that “somehow” is that movies suck today and they didn’t back then.
Today, movies like Napoleon, Murders of the Flower Moon, or Argyle are better seen in theaters. Because if you don’t, you might never see it. Theatrical version is your only option unless you subscribe to Apple TV+ (which most people don’t). Streaming-only movies will not be distributed to your local Redbox, nor will they appear on Netflix, Amazon, HBO, or Showtime. So if you want to see Dreamy Leo murder Indians, you have to go to the movies.
This new exclusivity should increase box office revenue, not decrease it.
You never thought about that, right?
They get paid too much because they think big.
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