Stouts have always been shrouded in secrecy, and the beer style’s name alone has become synonymous with rebellion.
Mysteriously deep ruby red to jet black in color and full of aromatic malt flavours, this beer is the only dark beer to survive and thrive in a world of golden beers.
But Stout is suddenly having a moment that goes far beyond the annual St. Patrick’s Day excitement.
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“Stout popularity is at an all-time high,” beer industry analyst Bump Williams told Fox News Digital.
Former UFC champion Conor McGregor launched Forged Irish Stout in the UK, US and his native Ireland last year.
A pint of Guinness stout. Guinness has been made in Dublin, Ireland since 1759. (Leon Neal/AFP via Getty Images)
The world’s most famous stout brand, Guinness from Dublin, Ireland, is rapidly growing.
North American sales rose 20% last year, according to industry data. This is an almost unfathomable rise for a mature, widely distributed brand.
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Williams, of Bump Williams Consulting in Connecticut, said growth was fueled by the highly successful recent rollout of Guinness 0.0, the company’s new non-alcoholic stout.
Female drinkers are also seeing a surge in stout consumption, as dark beers reveal deep enlightenment.
Michigan-based Meagen Anderson is a certified cicerone (beer sommelier) and founder of the AFicioNAdo certification program, dedicated to educating beverage professionals about non-alcoholic beer, wine, and spirits. (Courtesy of Megen Anderson)
“Of all the beer styles, stouts are the healthiest when consumed in moderation,” Michigan’s Meagen Anderson, a national beverage expert and certified cicerone (beer sommelier), told FOX News Digital.
Stouts are made by mashing deeply roasted, unmalted barley, she points out. Toasted barley gives the stout a dark color and coffee-like flavor.
However, it does not contain the fermentable sugars found in malted barley.
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As a result, traditional Irish stouts have lower alcohol content and fewer calories and carbohydrates than mainstream golden lagers.
Stouts are also rich in antioxidants, calcium, iron, and B vitamins compared to light beers. This is just an example of this style of rebellion.
Conor McGregor (right) makes Anthony Joshua drink Forged Irish Stout after Joshua KOs Robert Helenius in a heavyweight fight at the O2 Arena in London, England, on August 12, 2023. (Mark Robinson/Getty Images)
“Dark colors and coffee-like flavors turn people off,” said Anderson, global sales director at Sustainable Beverage Technologies.
She also recently founded the AFicioNAdo certification program.
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This is the world’s first initiative to educate beverage industry professionals about non-alcoholic beer, wine and spirits.
She says the non-alcoholic stout category is booming beyond just the new Guinness 0.0.
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Anderson suggested non-alcoholic stouts such as Athletic Brewing All Out Extra Dark, Groovy Brewing Mocha Nitro Stout, and Leader Brewing Night Strout.
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