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Netflix plans to offer a docuseries on NFL wide receiver as the streaming giant continues to move forward with its sports strategy.
The company announced Tuesday the latest addition to its extensive lineup of sports content, announcing that the eight-episode “Receiver” series will debut over the summer.
According to Netflix, the show is expected to give NFL fans a glimpse into the lives of four professional wide receivers and one tight end on and off the field.
In this illustrated photo, the Netflix logo is displayed on the smartphone screen. (Photo illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images / Getty Images)
Wide receivers participating in the upcoming series include Davante Adams of the Los Angeles Raiders, Justin Jefferson of the Minnesota Vikings, Deebo Samuel of the San Francisco 49ers, and Amon-Ra St. Brown of the Detroit Lions. . 49ers tight end George Kittle will also be featured.
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Netflix has been expanding its sports-related content on its streaming platform in recent quarters as part of its ongoing sports strategy.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| NFLX | Netflix Co., Ltd. | 620.74 | +2.35 | +0.38% |
CFO Spencer Newman recently said in a press conference that this type of content “centers on the drama of sports and tells the story behind the sports.”
Co-CEO Ted Sarandos said Netflix “is the most valuable part of the sports business: sports drama.” He often cites shows like “Tour de France: Unchained,” “Formula 1: Drive to Survive,” “Full Swing,” and “Quarterback” as examples of success in this field. .
This illustrated photo taken on July 14, 2022 in Krakow, Poland, shows the Netflix logo displayed on a mobile phone screen and the Netflix website displayed on a laptop screen. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)
“Quarterback,” like the new “Receiver,” is produced by NFL Films, Omaha Productions, founded by Peyton Manning, and 2PM Productions, founded by Patrick Mahomes. gained popularity.
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In addition to its sports series, Netflix hosts several live events based on its sports programming, including November’s “Netflix Cup” and earlier this month’s “Netflix Slam.” It recently signed a deal with WWE to broadcast “Raw” and other professional wrestling content starting in 2025.
In front of a TV screen with the Netflix logo, you can see a hand holding a TV remote control with a “Netflix button” on it. (Nikos Pekiaridis/NurPhoto via Getty Images/Getty Images)
Netflix has previously said that none of these efforts signal a change in direction, especially when it comes to live sports.
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The streaming giant said in January that “expanding our offering” including games, live programming and sports-related content was a “huge opportunity” this year.
The number of global subscribers reached 260.28 million as of the end of 2023.
