Models are increasingly ditching “stressful” casting calls and pitching their likenesses to artificial intelligence platforms that generate images for fashion campaigns and e-commerce sites.
While supermodels like Kendall Jenner and Gisele Bündchen can still be seen walking runways and being hired for photo shoots for major brands, less star-power models are also pivoting to AI. You can make money by doing this.
Andrei Burak, who immigrated to Los Angeles from Belarus five years ago and works as a model on the side, admits that he has struggled with the industry, including long waits in casting lines, probing questions from casting directors, and constant rejection. found it “very stressful.” According to the Wall Street Journal.
Instead, he turned to AI Fashion, a startup that pays models to upload dozens of photos of themselves to use their likenesses in fashion campaigns and other ads that select AI-generated images. I turned my attention.
“This is a great opportunity,” Blak told the Journal after deciding to appear at Los Angeles Fashion Week.
On the AI fashion platform, Burak can interact with brands and approve or decline offers to use their images.
If he approves, AI Fashion will be able to generate photos of him modeling the brand’s apparel, the magazine said.
He said that while AI Fashion focuses on running a production company, it is also a source of passive income.
According to The Journal, payout rates on the platform vary depending on the brand, popularity of the model, and number of images used.
Daniel Citron, head of AI fashion, said the platform aims to keep models involved in the creative process and appeal to brands that have been hesitant to adopt AI.
The company touts its ability to generate images of models in a variety of poses, settings, lighting, and clothing.
The switch to using real models comes after Levi Strauss became embroiled last year over its partnership with digital fashion studio Lalaland.ai. Lalaland.ai promised to “create digital models of various sizes, ages, and races” for the denim giant.
Levi’s came under fire for not hiring real people from diverse backgrounds, and quickly apologized, saying the images “did not adequately represent certain aspects of the program.”
“We do not believe this pilot is a means to advance diversity or a substitute for actual actions that should be taken to achieve diversity, equity and inclusion goals. I don’t think it is, and it shouldn’t have been portrayed that way.” Levi said in a press release. In March 2023.
WHP Global, which owns clothing brand subsidiaries such as Express, Bonobos, Rag & Bone, and Anne Klein, is also implementing AI as the fashion industry becomes more pervasive, and in April 2023, WHP Global will be working at its Spring Studio in New York City. The introduction of AI is progressing. Organizer of the 1st AI Fashion Week.
Doug Weiss, WHP Global’s senior vice president of digital, e-commerce and AI, said part of the reason the company leveraged AI fashion is “because it’s creating new opportunities for both models and brands.” Stated. Putting human creativity at the center of the process,” says the Journal.
When fashion brand Anne Klein turned to Fashion AI, it tapped Los Angeles-based stay-at-home mom Michaela Kelly to star in its campaign.
Kelly told the Journal that she would welcome the opportunity to have her likeness featured in an AI-generated photo. That’s because it provides an opportunity to earn passive income while caring for children.
“AI scared me because there are always negative effects with AI, like having your personal information stolen,” Kelly told the outlet, explaining in what situations she would be photographed. He pointed out that by letting a third party make decisions, he had to relinquish some control.
Ultimately, Kelly said that signing up to the platform allows her to maintain autonomy by being able to reject campaigns that she feels are, for example, too edgy, too revealing, or give an impression that she doesn’t feel like. He said it was because he could. The Journal said he was happy to be represented.
Letitia Jacobson, who was selected for Anne Klein’s pilot AI project, said the first time she saw an AI-generated photo of herself was “a bit of an out-of-body experience,” according to the Journal. reported.
However, Jacobson said he has no plans to leave the platform anytime soon, as “AI is becoming an inevitable part of our lives every day.”
“And if there’s a way to keep the human element as part of it and actually be economically beneficial to the people who participate in it, I don’t see why not do it,” she told the Journal.
