Rookie star Caitlin Clark has made a big impression on the WNBA, leading to record ratings and attendance numbers in the first month of the new season.
“In May, nearly 400,000 fans attended WNBA games, the highest attendance in the opening month of the season in 26 years. The league boasts that more than half of WNBA games are sold out, a 156 percent increase from last year,” the WNBA report said. New York Post.
Nationwide, WNBA arenas are seeing attendance rates of up to 94%, with WNBA games broadcast on major networks like ABC, ESPN, ESPN2 and CBS averaging 1.32 million viewers. Last year alone, the WNBA averaged 462,000 viewers.
Indiana Fever player Caitlin Clark, wearing number 22, poses for a photo with a fan before a game against the New York Liberty at Barclays Center on June 2, 2024 in New York City. (Luke Hales/Getty Images)
“What’s happening right now in women’s basketball confirms what we’ve known all along: the demand is there and women’s sports is a worthwhile investment,” chief growth officer Cory Edison said in a statement. “We’re encouraged by increased engagement across all areas, especially as we welcome new and diverse audiences into our fandom. As our league embraces this growing momentum, the WNBA continues to see sustained growth.”
The impact of rookie star Kaitlyn Clark cannot be underestimated, as her first three games of the season “set records for the most-watched WNBA games of all time across each network,” according to WNBA media. NY Post.
“The season opener between the Fever and Sun on May 14 averaged 2.12 million viewers on ESPN 2. On May 18, ABC averaged 1.71 million viewers for the Fever-Liberty game, and on May 20, 1.56 million viewers tuned in for the Sun-Fever rematch on ESPN,” the report noted.
Indiana Fever player Caitlin Clark, wearing number 22, signs autographs for fans before a game against the Chicago Sky at Bainbridge Fieldhouse in Indianapolis, Indiana on June 1, 2024. (Ron Hoskins/NBAE via Getty Images)
News of the ratings spike comes after the U.S. Olympic team announced that swimmer Caitlin Clark would not be on the national team roster for this year’s Summer Olympics in Paris.
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