Page Six hosted a beach happy hour with NFL star Brandon Marshall at the Cannes Lions Film Festival on Tuesday night.
During the VIP event, the record-breaking wide receiver, who currently serves as head of media platform “I Am Athlete” and wellness hub “House of Athlete,” sat down with PageSix.com Chief Reporter Francesca Bacardi and Page Six Deputy Editor Oli Coleman to discuss a wide range of topics regarding the future of sports and entertainment media in front of some of the biggest names in publishing, public relations, sports and advertising.
Marshall, who played for teams including the Miami Dolphins, Denver Broncos, New York Jets and Giants, spoke about his dreams for the next phase of his career.
“I want I Am Athletes to be the agency that every brand says, ‘Whenever I want to do programming or content with athletes, I Am Athletes is the agency to go to,'” he said. “They do it well. They get it, and they have the infrastructure to understand it and execute and scale it.”
But he said it’s crucial for new media operations to collaborate with and learn from traditional media.
Among those attending the event, held at Stagwells Sports Beach on the famous Cannes Croisette, were New York Post CEO Sean Giancola and Susan Magrino of the Magrino Agency.
