of Senate Republican campaign organizations are launching an ad buy expected to exceed $100 million ahead of the 2024 elections, where the party has a strong chance of retaking the Senate majority.
The National Republican Senatorial Committee (NRSC) on Thursday began securing millions of dollars in advertising space for the fall in key states of Ohio, Nevada, Michigan and Arizona as the GOP prepares to choose its nominee.
The reservation applies to both TV and digital advertising campaigns.
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The NRSC has announced plans to book ads in Ohio, Michigan, Arizona and Nevada. (Getty Images)
The elections in Ohio and Nevada are considered “toss-ups” by nonpartisan political handicappers. Cook Political ReportIn Michigan and Arizona, the Senate seats being vacated by Sens. Kyrsten Sinema (Independent, Arizona) and Debbie Stabenow (D-Mich.) are rated only as “Democrat-leaning.”
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Sinema is not running for re-election. (Anna Moneymaker/Getty Images)
“This investment reflects the fact that Senate Democrats are committed to defense across the country,” NRSC Executive Director Jason Thielman said in a statement.
“Joe Biden’s extreme unpopularity gives us an opportunity to build a durable majority in the Senate. We have the right candidate and the right message. Now we need to act,” he added.
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Republicans are currently in the minority in the Senate. (Drew Ungerer/Getty Images)
As news of new bookings for the fall comes, the campaign has already begun working on co-op ad buys with Republican candidates in Montana, Pennsylvania, Maryland, Nevada and Arizona, and plans to launch similar joint campaigns with Bernie Moreno in Ohio, Mike Rogers in Michigan and Eric Hovde in Wisconsin in the coming months, according to the NRSC.
The $100 million peak advertising spend will include a variety of advertising modes, including television, radio and digital, and will also incorporate additional coordinated advertising campaigns with candidates.
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Senators Jon Tester, Jacky Rosen, Sherrod Brown, Tammy Baldwin, and Bob Casey (Getty Images)
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The NRSC hopes to take advantage of the Senate reelection election climate, which is not particularly favorable for Democrats, to ensure that Republicans will have a majority in the Senate in the next Congress. Currently, the Democratic caucus to Republican caucus ratio is 51-49.
Campaign organizers are also keeping an eye on a major upset in Maryland, where popular former Republican Gov. Larry Hogan is testing whether he can win again in a Democratic state.
