Choosing a signature fragrance just got more personal.
new iRomaScents’ artificial intelligence technology aims to improve the experience of choosing perfume or cologne in department stores.
Avner Gal and Erin Berry, co-founders of Israel-based iRomaScents, showed off the capabilities of their digital scent generator in an interview with Fox News Digital.
What is Artificial Intelligence?
Inside the circular device are 45 refillable cartridges, each containing a different scent.
On the front end, an “AI Wizard” application asks the user a number of questions, including gender, age, type of perfume, scent strength, wearing time, budget, etc.
The iRomaScents machine contains 45 refillable cartridges, each containing a different scent. (Iro Romance)
The wizard also asks the user what type of scent they prefer (e.g. fruity or floral) and how they want to feel when wearing the perfume (e.g. sexy, chic, fresh).
The technology then selects one scent based on the user’s response, along with three alternative recommendations.
AI comes to the beauty world as eyelash robot uses artificial intelligence to apply false eyelashes
If a user wants to try the selected scent, they tap the screen and the iRomaScents device sprays a sample onto a test strip or directly onto the user’s wrist.
The app can connect to three iRomaScents devices at once, giving you access to up to 135 scents.
The technology selects one scent based on the user’s response, as well as three alternative recommendations, based on the user’s preferences. (Iro Romance)
“In a very short process, you have the ability to make a decision… [interacting] “Shop with the vendors,” Gall says, “and you’ll leave with at least one item.”
“Buying perfume is a very personal thing,” she added. “You don’t want anyone to bother you.”
Google Bard moves to Gemini: What you need to know about the AI upgrade
Gall noted that in addition to helping consumers choose from a vast selection of fragrances, iRomaScents also helps streamline the shopping process and reduces the need for employees to manually provide samples.
In addition to helping consumers choose from a vast selection of fragrances, iRomaScents also helps make the shopping process more efficient, the co-founder (not pictured) noted. (iStock)
The iRomaScents AI tool can also be used for online shopping, guiding shoppers through the matching process and directing them to stores where they can get the recommended fragrances.
Click here to sign up for our lifestyle newsletter
Matching each person’s scent preferences will help build the tool’s database through machine learning, Gall said.
The iRomaScents generators are currently being used in Maison KOSÉ stores in Tokyo, but the company plans to introduce them to its U.S. stores in the future.
iRomaScents co-founders Avner Gal (left) and Erin Berry (right) spoke to Fox News Digital about their AI fragrance device. (Iro Romance)
The co-founders said people have been “amazed” by the device.
Click here to get the FOX News app
At the trade show, nearly 100 percent of visitors who tried the device said they planned to buy the scent it recommended, Berry said.
Alternative Applications
Beyond commercial retail, the co-founders said the iRomaScents device could eventually be used in other scenarios as well.
For more lifestyle stories, visit www.foxnews.com/lifestyle
One potential application is using scents in educational settings such as classrooms and museums to incorporate scent into teaching.
The iRomaScents AI tool can also be used for online shopping, guiding shoppers through the matching process and directing them to stores where they can get the recommended fragrances. (Iro Romance)
Gall said other future possibilities include installing the device in movie theaters to provide an immersive movie experience.
It may also help people with anosmia (loss of smell) identify odors.
