Starting July 1, college athletic conferences will look very different.
The Big 12 alone added four schools: Arizona, Arizona State, Colorado and Utah.
This is only year one of a new era for college sports, and further restructuring is likely on the horizon.
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Texas Longhorns players celebrate winning the Dr Pepper Big 12 Championship after the Texas Longhorns game against the Oklahoma State Cowboys on December 2, 2023. (Matthew Pearce/Icon Sportswire via Getty Images)
There have been rumors circulating that both Florida State and Clemson could opt to leave the ACC and join the Big 12.
The speculation led Fox Sports college football announcer Tim Brand to say that’s why Big 12 commissioner Brett Yormark has “worked hard to bring in additional revenue.”
“That’s why everything from private equity to the sale of conference naming rights is designed to increase profits in order to make a big financial dent. [Clemson and Florida State]”That’s what they want. They want the money like the Big Ten and the SEC …” Brand said Thursday on Outkick’s “Hot Mic.”
“They have a wealthy group behind them, and they’re really stepping up the pressure and telling their guys, ‘We’ve got to find a way to get out of here somehow.’ I think Brett Yormark could offer them a little better terms if he can pull off some of the PR tactics that he has in mind… But they also have lawsuits they have to overcome, and that’s going to take time.”
The Big 12 logo is displayed on the goal posts before the Big 12 Football Championship game between the Oklahoma State Cowboys and the Baylor Bears at AT&T Stadium on December 4, 2021 in Arlington, Texas. (Ron Jenkins/Getty Images)
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Brand also predicted the Big 12 Conference will have its “best year yet,” which could “add fuel” to the discussion.
“Top to bottom, bottom to top, it’s going to be the most competitive league in America. The way the schedule is laid out this year, I think it’s very possible that there will be multiple teams that are 11-1, 10-2, etc., and that would be great. … I think the top end would be really good. I have very high hopes for the Big 12 this year,” Brand said. “And financially, if we can turn things around for Florida State and Clemson, it might force not just the ACC, but the rest of the ACC, to think about working together to make ends meet.”
The Big 12 Conference logo is displayed on the goal-line pylons before Duquesne University takes on TCU in an NCAA college football game in Fort Worth, Texas. The Big 12 is inviting BYU, UCF, Cincinnati and Houston to join the Power Five league. This was before the league lost Oklahoma and Texas to the Southeastern Conference. (AP Photo/Ron Jenkins, File)
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Four Big 12 schools have played in the College Football Playoff, playing a total of seven games (Oklahoma has played in four of those games), with the lone win coming by TCU in 2023.
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