It’s a deal that could potentially grant license to kill.
British actress Judi Dench, who plays “M” in several of the James Bond films, the raspy-voiced actress Awkwafina and baritone comedian Keegan-Michael Key stand to make big bucks from artificial intelligence deals with Meta Platforms.
Meta, the parent company of Facebook and Instagram, Record and use Bloomberg, citing anonymous sources, reported that celebrities are backing the AI project.
It’s not clear how Meta intends to use the audio.
The company recently discontinued an AI-powered celebrity chatbot that used images of star influencers like Tom Brady and Paris Hilton after the tech tool failed to gain traction with the public a year after its high-profile launch.
Meta, which came under fire this week after its AI-trained software made inaccurate statements about the assassination attempt on former President Donald Trump, is keen to close its latest deal as soon as possible to give it time to develop a suite of AI tools that it can showcase at its tech event, Connect 2024, in September.
However, negotiations between Mehta and some talent agents have been difficult over the terms of use of actors’ voices.
Meta Chief Executive Mark Zuckerberg said on the company’s second-quarter earnings call that the company plans to increase capital expenditures in 2024 to at least $37 billion to $40 billion, up from a range of $35 billion to $40 billion. Earnings Report.
The amount also includes investments in AI research and product development, he said.
