White Castle has slashed the price of its famous sliders to the lowest price in more than a decade, becoming the latest fast-food chain to offer discounts to attract financially strapped customers.
The family-owned chain, which has 335 locations, including 30 in New York, is offering a promotion offering 10 cheese sliders for $7.99 — a price it hasn’t offered that low since 2011, the Columbus, Ohio-based company said in a statement.
White Castle’s vice president, Jamie Richardson, said the company’s sales have been slower this year than last as inflation continues to hit American households.
“Food prices have gone up, so customers are hanging on to their leftovers longer,” he told The Post on Tuesday.
The company has launched a series of promotions this year to attract customers. In May, it launched a 12-pack of chicken rings for $3.99 that will run through August. Typically, the chain offers a package of six for just over $3.
But Richardson said $7.99 for 10 cheese sliders ($8.99 in New York and New Jersey) is the biggest discount White Castle has offered since prices soared during and after the pandemic.
“We’re known for delivering value,” Richardson said. “Now we’re focusing even more on delivering value.”
The move comes as bigger rivals offer cheaper options to hungry customers.
In June, McDonald’s and Burger King introduced $5 value menus, while Taco Bell unveiled its $7 “Luxe Cravings Box” that includes a five-layer beef burrito, chips and a drink at 55% off.
McDonald’s released financial results last week for the quarter ended June 30, reporting its first sales decline since 2020.
