Spanx founder Sara Blakely believes high-heeled sneakers are the next must-have accessory for women on the go.
Blakely, who used $5,000 of her savings to start an underwear brand that has grown into a billion-dollar empire, posted a message on Instagram this week teasing her “luxury hybrid stiletto heels” and “high-heeled sneakers,” saying the project has been nine years in the making.
“BIG NEWS!!! I’ve been secretly working on and dreaming about something for years – a new invention, and a new brand!” she wrote on Monday, adding that the launch is scheduled for Tuesday, August 20.
but Inc. Magazine Spotlight A new website, Sneex.com, has already launched, selling high-heeled sneakers made from Napa leather, mesh and suede.
The shoes are designed to address common pain points associated with high heels, such as a narrow toe box, uneven weight distribution on the ball of the foot and gaps between the heel and the shoe. According to AxiosPatents and trademarks were cited.
Retail prices for the sneakers range from $395 to $595 per pair.
“We put a man on the moon,” Blakely told “60 Minutes Australia” in 2013. “Someone needs to invent a comfortable high heel.”
On Sneex websiteBlakely said her mission is to “advocate for women through her products.”
“We’ve been taught that beauty can be painful… but does it really have to be?” she said.
Blakely said Sneaks is “a love letter to all the women who thought their days of taking their shoes off at a party, putting their heels in their bag and wearing flats to work were over.”
“It’s hard to change the world when your feet hurt.”
