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'The Big Shrink': Americans are pulling back on spending as high prices persist

As the prices of basic necessities like groceries, rent and car insurance continue to rise, more and more Americans are curbing their spending.

new Survey results According to a survey released by Empower, 62% of Americans believe that inflation is reducing their purchasing power and income relative to the prices they pay. Their money They’re not as popular as they once were. Additionally, 79% of respondents noted that the serving sizes of many household items, such as cereals and chips, are decreasing.

The Big Shrink survey found that with prices remaining so high, an increasing number of people are saying they are reaching the limits of what they can afford to spend.

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Nearly a quarter of respondents (27%) said they have reached a price limit and are either not willing to pay more for a grocery store staple or will remove the item from their shopping list.

More than a third of Americans wouldn’t be willing to pay an extra dollar for a cup of coffee, while 20% of Gen Z shoppers said they would stop buying fruits and vegetables if prices continued to rise.

Under Biden, inflation has soared to its highest level in 40 years, with prices of basic necessities like rent, groceries and gasoline soaring. Federal Reserve System Raising interest rates to their highest level in 20 years. Rising interest rates have other downstream effects, pushing mortgage rates above 8% for the first time in decades and making it much harder for businesses to get credit.

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Although inflation has fallen sharply from a peak of 9.1% and the Federal Reserve is poised to cut interest rates this fall, many Americans are still not feeling reassured.

Food prices rise 21%% Since the start of 2021, housing costs have risen 21.6%.%Energy prices are up 32%, according to FOX Business calculations.%. Price Increase This is especially devastating for low-income Americans, who tend to spend much of their already stretched paychecks on necessities. Save money.

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Food is one of Americans’ biggest inflation pain points, with more than two-thirds of voters saying inflation hits them hardest through rising food prices, according to the survey. investigation The results of a Yahoo Finance/Ipsos survey released in November 2023. That’s more than 50 percentage points higher than any other category, including gasoline, transportation and housing costs.

Rising food prices are a concern because the rising costs affect nearly every household in the country, with the burden falling disproportionately on low-income Americans, who spend roughly 30% of their income on food, according to data released by the United States Department of Agriculture.

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