Oklahoma will need to find new ways to encourage NIL donations that are more QT-based than using QR codes.
The NCAA blocked Oklahoma State University from placing QR codes linked to the NIL on the back of football players' helmets because the 1.5-inch-by-1.5-inch codes are considered “advertising and/or commercial perks” and are not allowed.
Oklahoma State University considers the helmet decals “revolutionary” QR codes, which were not visible in the stadium but were added for home crowds.
“While we disagree with the interpretation of the rules, we will abide by them and work with the appropriate parties to lead the necessary changes,” Oklahoma State University athletic director Chad Weiberg said in a statement. “We came up with an innovative concept to increase the value of our student-athletes' NIL, but ultimately, this is just the latest example of how college sports is evolving at a faster pace than the rule book.”
Oklahoma State has the backing of the Big 12 to push the boundaries of fundraising at a time when athletes are leveraging their name, image and likeness.
The NIL and transfer portal have created a free-agent-like system in college sports.
“As we embark on a new era in college sports, the Big 12 Conference welcomes the opportunity to be at the forefront of innovation and creativity,” Commissioner Brett Yormark said. “I look forward to working with the NCAA and other conference commissioners to modernize our laws so universities can deliver value to their student-athletes.”
The Cowboys did not wear the QR codes during their 44-20 win over South Dakota State in Saturday's season opener, but the images were visible throughout Boone Pickens Stadium and were displayed on the 6,160-square-foot video board.
The school said the donation will go to the NIL general fund and benefit all registered players.
The NCAA has previously banned social media handles and hashtags, and has ruled QR codes to be in the same category.
