Kendrick Lamar has been selected to headline the 2025 Super Bowl halftime show.
The news was announced Sunday by the NFL, Roc Nation and Apple Music.
Lamar, 37, Instagramsame way.
“Rap music remains the most influential genre, and I'm here to remind the world why: They made the right choice,” the rapper said in a statement. Billboard.
The 2025 Super Bowl will be held on February 9 at the Caesars Superdome in New Orleans and broadcast on Fox.
The halftime show will be sponsored by Apple Music and produced by JAY-Z's entertainment company Roc Nation.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z, 54, said in a statement. “His deep love of hip hop and culture shapes his artistic vision. He has the unmatched ability to define and influence culture around the world. Kendrick's work transcends music, and his impact will be felt for years to come.”
“Few artists have had the same profound impact on music and culture as Kendrick Lamar. Time and time again, Kendrick has proven his unique talent for creating moments that shake and redefine the foundations of hip-hop,” NFL president of music Seth Dudowsky said in a statement. “We're thrilled to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable halftime show.”
Lamar previously performed at the 2022 Super Bowl halftime show.
The 17-time Grammy winner is featured on the star-studded hip-hip mash-up, which also includes Eminem, Snoop Dogg, Dr. Dre and Mary J. Blige.
Lamar hasn't released a new album since 2022's Mr. Moral and the Big Steppers, but he's had a big year in music thanks to his infamous rap battle with Drake.
Lamar's diss song “Not Like Us” became one of the biggest hits of 2024. The song topped the US Billboard Hot 100 for two consecutive weeks.
The music video for this song was released on July 4th. Over 127 million views on YouTube.
Lamar will replace Usher as headliner of the 2024 Super Bowl halftime show.
Usher, 45, performed hits including “Yeah!,” “Love in This Club” and “My Boo,” and was joined by special guests Alicia Keys, will.i.am, Lil Jon, Ludacris and H.E.R.
Rihanna, 36, headlined the 2023 halftime show. She announced during her performance that she is pregnant with her second child.
