The Harris campaign launched a series of ads Friday aimed at winning over young male voters in particular, including its first political ad on the sports betting platform DraftKings.
The Harris campaign is digitally targeting Yahoo Sports, which has 405 million monthly viewers and a predominantly male audience, and DraftKings, which has about 18 million monthly website visitors in the U.S., most of them men over the age of 20. They announced that they would run an advertisement. 35-44.
The campaign said it is also running ads in mobile video games and on sites such as IGN and Fandom. Furthermore, the campaign announced the series of Advertisement featuring NBA legend Magic Johnson, actor Ben Stiller and media personality Greg Miller have endorsed Vice President Harris.
Harris and her running mate, Minnesota Gov. Tim Walz (D), have recently increased their media presence, particularly to reach male voters.
Harris appeared on “The Breakfast Club” this week with Charlamagne the God, and in recent weeks appeared on the “All the Smoke” podcast with former NBA players Matt Barnes and Stephen Jackson. Walz was interviewed Friday on “The Rich Eisen Show,” which had a predominantly male audience.
Both Harris' campaign and former President Trump's campaign have been working to appeal to male voters ahead of Election Day. Trump appears on a podcast popular with young people and attends football games and UFC matches.
a marist vote A poll of likely voters released Wednesday showed Harris leading Trump by 5 points nationally. The poll found Trump leading Harris by 6 points among likely voters, 53% to 47%.
