OAN Staff James Myers
3:03 PM – Wednesday, November 20, 2024
Car brand Jaguar may be facing its own Bud Light moment following online criticism of a new ad released Tuesday.
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Jaguar has released a new promotional video premiering the reimagined logo for its X account under the new slogan “Copy Nothing.”
The new ad features “androgynous models in brightly colored costumes,” including a man in a dress, and also features slogans such as “Live Vividly,” “Eliminating the Ordinary” and “Breaking the Mold.” It is being
Additionally, the ad did not feature a car throughout the entire 30-second ad.
Shortly after this ad premiered on social media platforms, X users criticized the company for releasing what they called a “Bud Light 2.0” campaign that appeared to be more focused on “wokeness” and modernism than selling luxury cars. criticized.
The clip has been viewed over 6.6 million times on X and sparked backlash from many viewers.
“Do you sell cars?” wrote Tesla CEO Elon Musk.
Robbie Starbuck, a conservative business activist, joked: “I just saw this and wanted to sell my Jaguar, but I don't even own one.”
Another X user said: “What the heck is this?”
“The future,” Jaguar retorted.
Influencer Colin Rugg writes: We have already turned the page on this subject. ”
In an interview with Motor1 in July, Jaguar managing director Rawdon Glover said: “We expect 10-15% of our current Jaguar customers to follow us, but it's a relatively small number. ” he said.
Head of brand strategy Santini Pietrosanti highlighted Jaguar's diversity, equity and inclusion (DEI) program at the Virgin Atlantic Attitude Awards for LGBTQ+ icons held in London in October.
“At Jaguar, we are passionate about our people and fostering a diverse, inclusive and unified culture that is representative not only of the people who use our products, but also of the society we all live in. “We're committed to working together, where employees can bring their true selves to work,” he said.
“And we continue our journey of transformation, driven by our beliefs in diversity, inclusion, creativity, policy and, most importantly, action,” Pietrosanti continued. . “We have established over 15 DEI groups.”
Meanwhile, Jaguar's sales have been declining in recent years, with global sales expected to fall to less than 67,000 in 2023.
According to , there are currently only 122 Jaguar dealerships in the U.S., down from a larger number of 200 stores. Car & Driver Magazine.
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