Conor McGregor will be removed from Proper No. 12, the Irish whiskey empire he helped build, the company announced on Tuesday.
The decision came just days after Fighter was found guilty of sexually assaulting a woman in an Irish court in 2018.
“Since 2021, Proximo Spirits has [percent] He is the owner of Proper No. 12 Irish Whiskey,” a spokesperson said. told TMZ. “We have no plans to use Mr. McGregor's name and likeness in any future brand marketing.”
McGregor and his partners sold a majority stake in the company to Proximo Spirits in 2021 for $600 million.
Proximo Spirits, which owns Jose Cuervo among other spirits, is not the only brand to make such an announcement in the immediate aftermath of this lawsuit. The trial ended with a Dublin-based jury awarding the woman approximately $257,000 in retaliation for McGregor's “brutal rap behavior.”[ing] and batter[ing]” she.
Musgrave, a retail chain with more than 1,250 stores, announced it would remove all McGregor-related drinks from its stores.
Additionally, IO Interactive, the developer of the popular video game Hitman, announced this week that it will remove all McGregor-related content from its products.
“In light of the recent court ruling regarding Conor McGregor, IO Interactive has taken the decision to cease working with the athlete with immediate effect,” the organization said.
AP
In his first statement since the trial, McGregor apologized to his fiancée Dee Devlin for his infidelity, but maintained his innocence.
“I needed time because people want to hear my story.” McGregor wrote about X. “I know I made a mistake. Six years ago, I should never have answered her call. I should have quit the party. I should never have stepped out on the woman I love most in the world. It's all my responsibility.
“While I am disappointed, everything that happened that night was consensual and all witnesses who were present swore to that effect under oath. I have asked my legal team to appeal this decision. I instructed.
“There's no going back, I'm moving forward. I'm so grateful to my family, friends and supporters around the world for being by my side. That's it. No more. When I get back to the gym, the fight game is waiting for me. Masu!”
