There's something to be said for the latest example of stupid woke corporate virtue signaling, courtesy of luxury automaker Jaguar.
In addition to the sight of a strange-looking man running around with no car in sight and ill-fitting clothes, there was an equally strange rationalization.
In an interview with the Financial Times, automaker executive Loudon Glover said the ad was not intended to preach a “woke” acceptance of gender intersectionality.
Rather, he said, the commercial was designed to help Jaguar “break away from traditional automotive stereotypes” in order to sell more cars.
No one knows exactly what “traditional automotive stereotypes” are.
But last we checked, men who prefer a lifestyle that blurs traditional gender roles make up about 0.5% of the U.S. population.
Jaguars, on the other hand, range in price from about $50,000 to about $92,000, so they're definitely not affordable for a family of four, transgender or not.
As I point out in my book Go Wake, Go Broke, the same kind of distorted thinking that led to the greatest business failure of the last century, and perhaps the greatest of all time, is the story behind the radicalization of corporate America. Bud Light's decision to feature a half-naked woman in one of its online ads caused the brand destruction of trans activist Dylan Mulvaney giggling in a bubble bath.
AB-InBev's Davos-centric globalist-owned beer company's image maker appeals to Americana, from the iconic Clydesdales to Spuds Mackenzie, a cute dog surrounded by real women in bikinis. He believed that the company's image over the centuries was too serious. Modern American sensibilities.
“I can’t get in touch.”
America's No. 1 beer was too “fluffy” and “out of line”, a top marketing executive said.
We all know how that turned out. Bud Light went from No. 1 in beer sales in the United States to No. 3.
That image has never recovered, even after Dana White's totally unwoke UFC sponsorship deal paid him tens of millions of dollars and made him flounder again.
Sorry, but most men (almost all, in fact) don't wear dresses or pretend to be women when bathing.
They absolutely hate being lectured by big corporations that they should accept such behavior.
But Madison Avenue still hasn't gotten that simple message.
According to my sources, “DEI”, a key tenet of the Woke, is being rejected despite its illegality (recent SCOTUS ruling on affirmative action), unfairness, and dislike from most consumers. , remains the most important element in image creation.
DEI is an acronym for Diversity Equity and Inclusion, a corporate philosophy that focuses on the “intersectional matrix” of people, or the fluidity of race and gender. In modern advertising, such consideration is more important than selling a product.
That's why almost every traditional family you see in TV ads today has a mixed-race or mixed-gender variety. The fact that this country is becoming increasingly multiethnic is, of course, a good thing. However, the intersection matrix does not reflect the reality of most people's lives. Additionally, you are not good at selling things unless your main goal is to change the culture of a country that you want to change on your own schedule.
Again, even if it didn't, Bud Light would still be No. 1. In contrast to the unwoke UFC, Dylan Mulvaney will still be Bud's sponsor. Good luck, Mr. Grover.
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The only place Wake is thriving more than on Madison Avenue is America's university system. But with the election of Donald Trump, there may be a quick and dirty solution. This is to “destroy'' the university endowment system.
And this is something my business associates have been talking about recently as a way to end once and for all the left-wing indoctrination at many top universities that encourages chanting things like “kill the Jews” as normal behavior. .
They say this is a version of what George Soros, the famous hedge fund trader and now left-wing provocateur, and his top trader Scott Bessent (now President Trump's Treasury Secretary nominee) did back then. say. Until the Bank of England began reforming its policy agenda. Soros and Bessent made $1 billion in the process.
Breaking the university endowment system may not be a moneymaker for Wall Street, but Americans may benefit in several ways. The Endowment Fund is part of the largest investment fund on the planet. However, because they are nonprofit organizations, most are tax-exempt. They, like us, need to pay their fair share.
Furthermore, as has already surfaced, Donald has imposed a hefty 35% tax on their investment income and attacked the lunatics, calling them “Marxist fanatics” (there is much truth in his words). can make good on his campaign promise to get people (including those involved) off campus. Where it hurts.
Major Ivy League endowments have largely moved into private equity in recent years. These investments are highly illiquid. Wall Streeters like Bill Ackman and Mark Rowan protesting woke university policies continue to cut off funding, leaving universities facing large tax bills and funding sources drying up. Once started, the fund would have to sell its investments. It also includes PE products that are difficult to price to make ends meet.
Because Yale, Harvard, the University of Pennsylvania, the Massachusetts Institute of Technology, and other universities cannot afford to let their students be brainwashed and incite hatred by cash-strapped radicals, let alone pay their rent, the entire system of left-wing indoctrination is in jeopardy. He will be placed on life support.
