What Instagram is trying to do is reel Among the creators of TikTok.
The Meta-owned company is offering hefty cash bonuses to creators who post Reels exclusively on Instagram. According to information reports,
Bonuses reportedly range from $10,000 to $50,000 per month.
To be eligible for payments, creators must post their videos to Instagram before publishing them on other platforms, such as TikTok.
Mehta publicist Paige Cohen Confirmed by The Verge what they launched breakthrough bonus programapproved creators will automatically begin receiving revenue through the content monetization program. Plus, you'll receive up to a $5,000 bonus for your first 90 days to help you “get off the ground.”
“In the coming months, we will also be offering content deals to some TikTok creators to help them grow their communities on Instagram and Facebook,” Cohen told the outlet.
This isn't the first time Meta has tried to poach creators with bonus incentives, but it wasn't as successful as expected.
In 2021, Instagram offered a bonus program that gives creators up to $35,000 per post to drive them to Instagram Reels, but in 2022, users can cut their payments. The program ended up being completely abandoned In 2023.
As the future of the TikTok app remains uncertain, Instagram has made other changes in the past few weeks to attract TikTok users.
on sunday, The announcement was made by Adam Mosseri, head of Instagram. The new app, called Edits, is a video editing app that could potentially replace CapCut, the ByteDance-owned video editing app that was also banned along with TikTok.
Instagram's profile grid now displays all posts as 4:5 rectangles instead of squares. This is a change introduced last weekend. We're also considering moving story highlights to a grid and creating a separate tab.
Plus, your friends can now see your favorite Reels on Instagram.
