It will make America hot again.
Carls Jr., who abandoned sexual commercials eight years ago, is reviving the Super Bowl bikini and burger formula.
Tiktok Influencer Alix Earle is promoting a new “hangover burger” for football fans who need pick-up after game day in a new commercial for Carl's Jr.
“It's just what you need to do to fix that postparty bug,” Earl says. She washes her car and parades, takes a sip of her superloaded breakfast burger and wears revealing clothes.
Advertisements starring writhing models, including Paris Hilton and Kim Kardashian, were once a staple of fast food franchises. In 2011, they even issued a press release saying, “I believe in putting hot models in commercials because ugly models don't sell burgers.”
However, in 2017, the chain advertised and insisted that it wanted to tell a “wideer story” of its products.
Former CKE Restaurant CEO Andrew Puzder defended the trademark commercial several months ago as President Trump nominated him as Secretary of Labor in his first term.
“I think you're going to see it in magazines at the grocery store or drugstore you go to. It covers more obvious than you've seen in many of our ads.” Puzder told Fox Business. “We saved the company and saved a lot of work with these ads.”
Puzder suddenly resigned from the helm at Carl's Jr. the same month that the marketing changes were announced, and then retreated from the worker's appointment after democratic backlash.
Big companies have soured virtue signals, which leads to brands' return to risqué advertising.
“I think it reflects a change in how the country feels,” said Tim Culkins, clinical marketing professor and vice-chairman in the marketing division at Kellogg School of Management in Northwestern. Wall Street Journal.
“Clearly in the new administration… The acceptance is changing and I think we're seeing Carl's Jr. jump straight into this trend.
To Calkins, this ad would not have been run a few years ago.
Earl, who shared the party girl lifestyle on Tiktok and gained over 7 million followers by hosting her own “Hot Mess” podcast, shared an ad with her followers on Wednesday.
“This is a new world with new rules and new rulers. Alixar is the social media empress,” Jennifer Tate, chief marketing officer at CKE Restaurant, the parent company of Carls Jr., told the Journal. . “Carls Jr. is so much fun doing something too ti-sick for other brands to do.”
