“What will Steve do?” said Jony Ive, an innovative designer of Apple's iMac, iPhone and Apple Watch and a close friend and collaborator of the late Steve Jobs.
ive Talking to BBC Radio 4 Dessert Island Disc On Sunday he was doing so despite the fact that Jobs specifically told him in 2011 before his 56-year-old death.
“He said I didn't want you to think, 'Okay, what will Steve do?',” Ives said.
Born in Chinford, Essex, he moved to San Francisco to work for Apple in 1992, and five years later, the designer, who worked with the company's co-founder and CEO, was to help a company that struggled after a certain period of time. Jobs was called back to. Working elsewhere.
Jobs' returns showed immediate improvements to the IVE, he recalled. “It was amazing that despite the limitations of my communication skills, Steve understood what I thought and how I felt,” Eve said.
He told host Lauren Laverne that he felt his reputation for demand and ruthlessness was unfair. Just say “Well, here's the idea,” and if that's how you behave, it remains an idea. ”
He added that for the decade after his death he had not been able to read anything about his work.
The designer, who grew up in Staffordshire, lamented his lack of understanding about art and design at many schools, and because he was shy and wanted to spend time making things, his intelligence was questioned by his teacher. I remembered what I felt.
Fearing that the technology that helped him create could now hinder human creativity concerns, he added that he finds it difficult to monitor his use of technology. He praises all the benefits that have flowed since the arrival of the iPhone, but states that he feels responsible for the unintended negative aspects. When he decides about future technology, this is in his mind, he added.
Ive's concern about the threat posed by AI is mixed with his excitement about the possibility, he said. His main concern is the development speed that has not been developed. “We need time to understand and respond,” he said. He didn't details about the AI project he spoke with Openai CEO Sam Altman about working on last fall, but he's enthusiastic.
Among Ive's musical choices are simple minds and part of the soundtrack for the Disney Pixar robot movie Wall-E (forget me).
