The Anchor Gail King from “CBS Morning” will be blown into space on Monday. Show ratings will be low and sink.
Rating Stunts – King rides on track for 11 minutes with pop stars Katy Perry and Lauren Sanchez, and on the Blue Origin ship of her fiancé Jeff Bezos, rarely boosts viewers as the show requires a massive overhaul of awakened programming.
“CBS Morning” attracted less than 2 million total viewers in each of the last two weeks in March, according to the latest Nielsen rating. These shows were drawn to 2.8 million and 2.6 million viewers, respectively.
In 2017, when King co-hosted the show with Anchors Charlie Rose and Norao Donnell, the Paying Last Place program averaged 3.6 million viewers a week, narrowing the gap between rivals.
Although ratings have fallen completely over the past decade, industry insiders have pinned some of the blame for the dramatic decline in show's “light” and “alienable” programming “CBS Morning.”
One source pointed to an interview with Bob the Drag Queen, the winner of “Rupaul's Drag Race” on March 26th. He was promoting his first novel, Harriet Tubman: Live in Concert.
“That's not what people want to see. If you're programming for your audience, I don't think you'll do that,” the person said.
“It's become a niche show in New York.”
Just as the issue, the lack of chemistry between King and current co-anchors Nate Burleson and Tony Docpal, who signed a one-year contract extension last year, sources said.
Former NFL player Burleson “has no gravitas in the news report,” Dokoupil appeared as “Smug,” and former morning show producer compared it to “Sidekicks.”
“CBS needs Gale's equivalent, and neither of these two will do that,” the source added.
Despite a fiery interview with Tanehishi Coates in October, the second source called dokoupil's “bland as a white pred.”
Sources said the exchange demonstrated Docpire's passion and personality.
A CBS insider rebutted the criticism, “Our team has the best chemistry in the morning – the best chemistry of the time.”
CBS News did not respond to requests for comment.
Last month, CBS Brass took a step forward to improving the free fall of ratings by naming veteran morning show producer Tom Tiborsky as president of CBS News.
The former ABC News Executive, who oversaw “GMA” in one of the most successful times, has already made an impression on the “CBS Morning” staff.
During the first week, Chibrowski came to the set at 6am and introduced herself to the crew. We held a meeting with producers, including Thomas. Thomas was said to have been “ec” about working with “someone who knows what he's doing.”
Still, he's cutting his work in the network as CBS pro-Paramount looks to shut down a stagnant merger with Skydance Media.
“They don't have the money to hire new good people, but Tom can change the quality of their work and story choices,” the source said.
In the meantime, the show will turn its attention to King's foray into space live coverage, but executives should not expect an assessment that will crush the Earth, another media observer told the Post.
“It's a stunt. Why tune into the show? What do you miss?” the source said.
The second source states, “Lauren Sanchez's best assets are hidden in the spacesuit.”
